# Online Expedition Contests Wieden Kennedy and Levi's Launch Intricate 'Go Forth' Campaign By Katherinev123 | Published 2009-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/go-forth-campaign References: [digitalbuzzblog](http://www.digitalbuzzblog.com/levis-go-forth-experience/) & [goforth.levi](http://goforth.levi.com/fortune) ‘Go Forth’ is a brand experience campaign from [Wieden Kennedy](https://www.trendhunter.com/trends/trigger-the-taste) & Levi’s, and it is complicated to say the least. Inspired by Grayson Ozias IV, a legendary American explorer from the 1890s and friend of Levi Strauss’ nephew Nathan, the campaign is a detailed [online competition](https://www.trendhunter.com/trends/mcdonalds-side-missions) that includes treasure hunts and problem solving challenges, says DigitalBuzzBlog.com. The massive treasure hunt includes $100,000 in prize money to be found, which entails an engaging—albeit complex—online experience of decoding cryptic clues and puzzles. Check out the [campaign website](http://goforth.levi.com/fortune) for more details on the Wieden Kennedy and Levi’s Go Forth campaign. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Treasure Hunts:** The 'Go Forth' campaign highlights the trend of engaging consumers with interactive online treasure hunts, providing opportunities for brands to create immersive experiences. - **Problem-solving Challenges:** The campaign incorporates problem-solving challenges, showcasing the trend of incorporating puzzles and brain teasers to captivate audiences and boost brand engagement. - **Complex Brand Experiences:** The intricate 'Go Forth' campaign demonstrates the trend of creating complex and immersive online brand experiences to captivate consumers and differentiate from competitors. ### Industries Being Reshaped - **Advertising Agencies:** Advertising agencies can leverage the trend of interactive treasure hunts and problem-solving challenges to create innovative and engaging campaigns for their clients. - **E-commerce:** E-commerce companies can explore the trend of complex brand experiences to enhance their online shopping platforms and provide unique value to customers. - **Entertainment:** Entertainment companies can capitalize on the trend of interactive treasure hunts and problem-solving challenges to create captivating and interactive online experiences for their audiences. ## Related on Trend Hunter - [Limited Collaborative Streetwear](https://www.trendhunter.com/trends/hiddenny-x-ugg.md) - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md)