# Personalized Stunt Driving Films Ford's 'Go Faster' Puts Fans in a Stunt Driving Trailer By Laura McQuarrie | Published 2017-08-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/go-faster References: [eventmagazine](http://www.eventmagazine.co.uk/ford-creates-stunt-driving-experience/brands/article/1442793) & [facebook](https://www.facebook.com/events/180797389128896) [Ford](https://www.trendhunter.com/trends/electric-capri) is launching a new immersive experience called 'Go Faster' that gives fans the chance to star in their own movie trailer as a stunt driver. As part of a four-hour experience, fans will have the opportunity to drive a Ford Focus RS and Ford [Mustang](https://www.trendhunter.com/trends/rent-a-racer) and learn three classic [Hollywood](https://www.trendhunter.com/trends/sunset-tower) stunt driving tricks like handbrake parking and drifting. Go Faster unfolds as a casino heist story where participants will perform the moves they learned. Consumers are now being invited to partake in the experience, which is designed to make people feel like real-life movie stars, as they will be sent everything from a call sheet and a storyboard to a script just ahead of the event that will happen this fall in London. As Ford's Andrew Merryweather describes: "It’s like cinema meets stunt driving lessons, all covered in sleek Hollywood-style production, and it gives participants an unforgettable day out as well as the ultimate brag-worthy content to share with friends." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Immersive Experiences:** Creating personalized and interactive experiences that immerse consumers in a different world. - **Stunt Driving Lessons:** Offering professional stunt driving lessons and experiences to thrill-seeking customers. - **Hollywood-style Production:** Incorporating high-quality production elements and storytelling techniques inspired by the film industry. ### Where This Applies - **Automotive:** Collaborating with automobile manufacturers to create unique driving experiences and showcase the performance capabilities of their vehicles. - **Entertainment:** Providing immersive and engaging entertainment experiences by combining elements of cinema, storytelling, and interactive activities. - **Travel and Tourism:** Creating destination experiences that offer tourists and adventure-seekers the opportunity to enjoy thrilling activities and feel like celebrities. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Electrified Vehicle-Made Films](https://www.trendhunter.com/trends/short-film-mushroom.md) - [Film Partnership Snack Campaigns](https://www.trendhunter.com/trends/ruffles-and-fast-x.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Immersive Muscle Car Experiences](https://www.trendhunter.com/trends/nextgeneration-muscle-car.md) - [Racing Vehicle Rental Services](https://www.trendhunter.com/trends/rent-a-racer.md) - [Luxury Car Track Experiences](https://www.trendhunter.com/trends/porsche-experience-precision-level.md) - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md)