# Crisis-Mending Blondes Latvia Uses Light-Haired Women to Help Economic Woes By Rose Nazarali | Published 2009-05-30 | World Source: Trend Hunter, https://www.trendhunter.com/trends/go-blonde-latvia References: [newslite](http://newslite.tv/2009/05/29/blondes-make-latvia-forget-eco.html) & [goblonde.lv](http://www.goblonde.lv) 500 Blonde women will be walking the streets of Latvia on Sunday in hopes of making Latvians forget about the economic crisis. The day will continue with a fashion show, concert, and a blonde gold tournament. Apparently watching light-haired women makes you forget you don’t have a job. Spokespeople for this movement are sure that these [blonde women](https://www.trendhunter.com/trends/je-suis-blond) can bring some light into Latvia’s [national financial crisis](https://www.trendhunter.com/trends/moneylighter) and evoke positive emotions. Ironically, their motto is “[make the world a brighter place](https://www.trendhunter.com/trends/one-by-one-1).” ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### Why This Trend Is Growing - **Blonde Empowerment:** Disruptive innovation opportunity: Develop products and services that empower blondes and promote their positive impact on society. - **Economic Distraction:** Disruptive innovation opportunity: Utilize creative distractions, such as unconventional events or entertainment, to divert attention from economic crises and foster positive emotions. - **National Identity Campaigns:** Disruptive innovation opportunity: Create campaigns that leverage cultural or national symbols, like the blonde women in Latvia, to unite the population and address economic woes. ### Industries Being Reshaped - **Fashion and Beauty:** Disruptive innovation opportunity: Develop fashion and beauty products specifically tailored for blondes, capitalizing on the empowerment and positive image associated with them. - **Event Planning and Entertainment:** Disruptive innovation opportunity: Create unique and attention-grabbing events or entertainment concepts that serve as distractions during times of economic crisis, boosting morale and generating revenue. - **Tourism and Travel:** Disruptive innovation opportunity: Promote destination marketing campaigns that highlight a country's cultural or national identity, leveraging unique features or traditions to attract visitors, boost the economy, and improve national morale. ## Related on Trend Hunter - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Human Candle Campaigns](https://www.trendhunter.com/trends/human-candles.md) - [Serotonin-Boosting Billboards](https://www.trendhunter.com/trends/soglar.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Mental Health Lamp Installations](https://www.trendhunter.com/trends/axa-health.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Hair Hotline Campaigns](https://www.trendhunter.com/trends/john-frieda-hot-hair-hotline.md)