# Portable Yogurt Tubes Yoplait Go Big Yogurt is a Filling Grab-and-Go Snack Option By Katherine Pendrill | Published 2016-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/go-big-yogurt References: [trndmonitor](https://trndmonitor.com/dairy-spotlight-general-mills-yoplait-go-big-yogurt-strawberry/) & [generalmillscf](http://www.generalmillscf.com/industries/k12/support-tool-categories/exploring-products/yoplait-go-big-yogurt-brochure) In an effort to cater to the growing number of consumers eating on the go, [Yoplait](https://www.trendhunter.com/trends/yoplait) recently introduced a new product called Go Big Yogurt. The new product is an extension of the brand's existing [yogurt tube lineup](https://www.trendhunter.com/trends/minecraft-gogurt), which serves as a more portable snack solution. Yoplait Go Big Yogurt is a bigger, more filling version of the brand's popular yogurt tubes. The tubes consist of creamy yogurt packaged in a [squeezable tube for easy snacking](https://www.trendhunter.com/trends/yoghurt-pouch). Not only is the yogurt a good source of both calcium and vitamin D, but it also serves as one meat equivalent. Building on the success of its existing products, Yoplait's new Go Big Yogurt caters to kids with bigger appetites who are looking for healthy snacks that can be enjoyed both at school and on the go. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 79% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Portable Yogurt Trends:** The trend of portable yogurt for on-the-go snacking is growing, with Yoplait's Go Big Yogurt leading the way. - **Bigger Snack Options Trends:** Consumers, especially kids with bigger appetites, are seeking larger and more filling snack options like Yoplait's Go Big Yogurt. - **Healthy Snacking Trends:** The trend towards healthier snacking options is evident in Yoplait's Go Big Yogurt, which is a good source of calcium, vitamin D, and serves as one meat equivalent. ### Who This Affects Most - **Food and Beverage Industry:** The food and beverage industry can capitalize on the growing trend of portable, healthy and bigger snack options like Yoplait's Go Big Yogurt. - **Packaging Industry:** The packaging industry has the opportunity to innovate and create more easy-to-use, squeezable and portable packaging solutions for yogurt and other foods. - **School and Institutional Food Service Industry:** The school and institutional food service industry can cater to the needs of kids with bigger appetites by offering healthy and filling snack options like Yoplait's Go Big Yogurt. ## Related on Trend Hunter - [Protein-Packed Kids Yogurts](https://www.trendhunter.com/trends/yoplait-gogurt-protein.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [High-Protein Yogurt Cups](https://www.trendhunter.com/trends/yoplait.md) - [Nutritious Pouch-Packaged Yogurts](https://www.trendhunter.com/trends/nomadic-good-to-go.md) - [Adult-Targeted Yogurt Pouches](https://www.trendhunter.com/trends/protein-packs.md) - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md) - [Dessert-Style Yogurt Pouches](https://www.trendhunter.com/trends/biokul-to-go.md) - [Squeezable Greek Yogurt Snacks](https://www.trendhunter.com/trends/greek-yogurt-snack.md) - [Freeze-Dried Yogurt Bites](https://www.trendhunter.com/trends/freeze-dried-yogurt-bites.md)