# Dealership Messaging Services Go Auto Uses Text Messaging to Make Interactions Stress-Free By Laura McQuarrie | Published 2015-07-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/go-auto References: [edmontonjournal](http://www.edmontonjournal.com/Edmonton%20dealership%20embraces%20software%20that%20makes%20phone%20number%20text%20message%20capable/11103094/story.html) & [goauto](http://www.goauto.ca/) Go Auto is an Edmonton-based [automotive dealer](https://www.trendhunter.com/trends/automotive-retailer) that's using text messages to make the process of researching, testing or buying a new car less intimidating. The auto dealer is doing this with a technology from Bhatt that makes it possible to give any phone text message capability, even if it is a landline. When a text message is sent by a consumer to Go Auto, it is processed by an Android-powered [Samsung](https://www.trendhunter.com/trends/aipowered-customer-service-tools) phone. From here, the message is broadcast to the dealer's web servers and relayed to customer service operators. Unlike a phone call, there's no pressure to engage with a representative on the spot. This text messaging service also means that a service representative is able to bring up previous chats to get a sense of where the consumer is coming from. Over the few months that this text messaging service has been in practice, Go Auto has received more than 50,000 text messages. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 15% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Text Messaging Services:** The use of text messaging services in the automotive industry presents an opportunity for dealerships to enhance customer interactions and make the car-buying process less intimidating. - **Android-powered Samsung Phones:** The adoption of Android-powered Samsung phones by automotive dealerships allows for efficient processing and broadcasting of text messages, improving customer service and convenience. - **Previous Chat Analysis:** The analysis of previous chats through text messaging services enables service representatives to better understand consumer preferences and provide tailored recommendations, leading to a personalized and stress-free car-buying experience. ### Who This Affects Most - **Automotive Dealerships:** Automotive dealerships can leverage text messaging services to streamline customer interactions and create a more customer-centric buying process. - **Telecommunications:** The integration of text messaging capabilities into landline phones presents a disruptive innovation opportunity for the telecommunications industry to expand its reach and improve communication options. - **Customer Service Solutions:** The use of text messaging technology for customer service operators offers an innovative solution for improving communication efficiency and enhancing the overall customer experience across various industries. ## Related on Trend Hunter - [Text Message Shopping Services](https://www.trendhunter.com/trends/textual.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md) - [Seamless Auto Concierge Programs](https://www.trendhunter.com/trends/genesis-at-home.md) - [Car Dealer-Targeted Software-As-A-Service Platforms](https://www.trendhunter.com/trends/softwareasaservice-platform.md) - [AI Dealership Assistants](https://www.trendhunter.com/trends/stella-automotive-ai.md) - [Text Messenger Checkout Applications](https://www.trendhunter.com/trends/postscript.md) - [Omnichannel Automotive Services](https://www.trendhunter.com/trends/automotive-mastermind.md) - [Text Reply Assistants](https://www.trendhunter.com/trends/whattotext-ai.md) - [Car Dealership CRM Improvements](https://www.trendhunter.com/trends/autoalert-cxm.md)