# Nourishing Cereal Bar Snacks The New Go Ahead! Bars Have a Wholesome and Satisfying Profile By Michael Hemsworth | Published 2019-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/go-ahead-bars References: [conveniencestore](https://www.conveniencestore.co.uk/products/go-ahead-gets-nutty-and-fruity-new-additions/575489.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [goahead](https://www.goahead.co.uk) Convenience foods are surging in popularity with consumers like Millennials who are looking for [small snacks and meals](https://www.trendhunter.com/trends/fulfil-nutrition) to enjoy out of the house, which is seeing brands respond with products like these new Go Ahead! bars. The new products includes the Nutty Crunch and Fruit & Nut Breaks, which are both made with wholesome ingredients to make them perfect for consumption when commuting in the morning or as a [midday snack](https://www.trendhunter.com/trends/natures-bakery-snack-bars). The bars each contain 100 calories and have a high fiber profile in response to the demand for [low-calorie snacks](https://www.trendhunter.com/trends/trek-high-protein-bars) that contribute to a healthy lifestyle. The new Go Ahead! bars are being rolled out to stores now in the UK and can be found at independent retailers for purchase. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenient and Healthy Snacks:** Convenience foods are increasing in popularity as consumers seek healthy options on-the-go. - **Low-calorie and High-fiber Products:** There is a growing demand for low-calorie snacks with high nutritional value. - **Small Meal Options:** Consumers, particularly Millennials, are seeking out small, convenient options for meals and snacks. ### Sectors Adopting This - **Snack Foods:** Brands within the snack food industry have an opportunity to respond to the trend and create new, convenient and healthy snack options. - **Food and Beverage:** The food and beverage industry can innovate to create products that align with the convenience and health trends. - **Retail:** Retailers can cater to the busy, health-conscious consumer by stocking and selling convenient and wholesome snacks. ## Related on Trend Hunter - [Nutritious Reformulated Snack Bars](https://www.trendhunter.com/trends/go-ahead-fruit-oat-bakes.md) - [Savory On-the-Go Snack Bars](https://www.trendhunter.com/trends/savory-bars.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Crispy Fiber-Rich Snack Slices](https://www.trendhunter.com/trends/go-ahead-fruit-slices.md) - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md) - [All-Day Snacking Bars](https://www.trendhunter.com/trends/good-source-foods.md) - [Fruity High-Fiber Flapjack Snacks](https://www.trendhunter.com/trends/go-ahead-fibrejacks.md) - [Reformulated Nutty Snack Bars](https://www.trendhunter.com/trends/nature-valley-fruit-nut.md) - [Snack Bar-Inspired Granolas](https://www.trendhunter.com/trends/nkd-granola.md)