# Globetrotting Garden Figures The Gnome Experiment is Testing Gravity and Going Viral By Sarah Robson | Published 2012-05-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gnome-experiment References: [neatorama](http://www.neatorama.com/2012/05/18/the-garden-gnome-experiment/) & [gnomeexperiment](http://gnomeexperiment.com/) The Gnome Experiment is going viral as it makes its way across the globe. This German company [Kern & Sohn GmbH](https://www.trendhunter.com/trends/astellkern-aultima-sp4000) has created an experiment to see how gravity is measured in different parts of the world by sending garden gnomes to various different spots and testing their weight in each. On its website, the company has a map of the globe, and the areas with bigger pins are the locations where heavier results have been found. This [viral marketing project](https://www.trendhunter.com/trends/short-social-films) is asking for volunteers in various areas to sign up to weigh the gnome in your specific location. If you do not want to be as actively involved in the project,, you can follow the gnome through the gnome diary, which is its [Tumblr](https://www.trendhunter.com/trends/livebox) account. Word is spreading fast about this project due to its whimsical gnome with the exaggerated blue hat that is used as the test subject. Additional Sources: [The Gnome Experiment](http://presurfer.blogspot.ca/)| [The Gnome diary](http://kernthegnome.tumblr.com/) ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Key Themes Behind This Trend - **Gravity Measurement Experiment:** Opportunity for disruptive innovation in developing new methods or technologies for measuring gravity across different parts of the world. - **Viral Marketing Projects:** Opportunity for disruptive innovation in creating unique and engaging marketing campaigns that capture public attention and generate widespread interest. - **Interactive Online Experiences:** Opportunity for disruptive innovation in designing interactive online platforms or applications that allow users to actively engage with a project or experiment. ### Where This Applies - **Scientific Research:** Opportunity for disruptive innovation in the field of scientific research and experimentation, specifically related to measuring gravity and its variations. - **Marketing and Advertising:** Opportunity for disruptive innovation in the marketing and advertising industry by creating unconventional and eye-catching campaigns that generate viral interest. - **Technology and Online Platforms:** Opportunity for disruptive innovation in developing new technologies and online platforms that facilitate interactive and engaging experiences for users. ## Related on Trend Hunter - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Exploration Challenge Campaigns](https://www.trendhunter.com/trends/expedition-impossible.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Mythical Creature Garden Lamps](https://www.trendhunter.com/trends/elf-welcome-solar-light.md) - [Real World-Synced Globes](https://www.trendhunter.com/trends/microtierra.md) - [Paranormal Mapping Platforms](https://www.trendhunter.com/trends/ghost-town1.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Niche Search Engine Tools](https://www.trendhunter.com/trends/globe-explorer.md) - [Mushroom-Growing Ceramic Planters](https://www.trendhunter.com/trends/mushrooms-at-home.md)