# Apothecary-Style Supplement Stores The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere By Laura McQuarrie | Published 2023-11-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gnc-flagship References: [prnewswire](https://www.prnewswire.com/news-releases/gnc-transforms-customer-shopping-experience-with-new-apothecary-designed-flagship-store-in-pittsburghs-historic-terminal-strip-district-301976576.html)  While most sports supplement stores have a clinical and utilitarian aesthetic, [GNC](https://www.trendhunter.com/trends/gnc-glp-1-store-section) chose to set itself apart by creating a [warm and inviting GNC flagship location](https://www.trendhunter.com/trends/body-shop-canada) with an apothecary-style design that offers customers a more inviting and personalized shopping experience. The all-new GNC store set in the historic Terminal Strip District in Pittsburgh will officially open its doors soon, welcoming people into a comforting space to discover a wide range of wellness solutions. This open-format store design boasts movable shelving, expansive counters for sampling, as well as space that can accommodate events and partnerships in the future. During the store's opening weekend, guests will get to try free GNC and third-party brand samples like [Prime](https://www.trendhunter.com/trends/ultra-fast-grocery), Alani Nu and Bucked Up, and mingle with GNC's Expert Health and Wellness Coaches. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 65% | Freshness: 19% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Apothecary-style Supplement Stores:** GNC sets itself apart by creating a warm and inviting flagship location with an apothecary-style design that offers customers a more inviting and personalized shopping experience. - **Open-format Store Design:** The GNC flagship store features movable shelving, expansive counters for sampling, and versatile space for events and partnerships, providing a flexible and engaging shopping environment. - **Health and Wellness Coaches:** GNC's Expert Health and Wellness Coaches are available to provide guidance and advice to customers, enhancing the shopping experience and addressing individual needs and goals. ### Sectors Adopting This - **Sports Supplement Stores:** The apothecary-style design of GNC's flagship store presents an opportunity for other sports supplement stores to differentiate themselves by creating a warm and personalized shopping experience. - **Retail Store Design:** The open-format design of GNC's flagship store showcases a flexible and engaging shopping environment, inspiring other retail stores to rethink their layouts and embrace versatility. - **Health and Wellness Coaching:** The presence of Expert Health and Wellness Coaches at GNC's flagship store highlights the potential for other health and wellness retailers to offer personalized guidance and support to customers. ## Related on Trend Hunter - [GLP-1-Tailored Store Sections](https://www.trendhunter.com/trends/gnc-glp-1-store-section.md) - [Retailer-Backed Wellness Support Programs](https://www.trendhunter.com/trends/glp1-support-program.md) - [Performance Wellness Supplements](https://www.trendhunter.com/trends/gr8-supplements.md) - [Wellness Goal Supplement Ranges](https://www.trendhunter.com/trends/wellthy-wellness-system.md) - [Virtual Health Memberships](https://www.trendhunter.com/trends/gnc.md) - [Athletic Brand Flagship Stores](https://www.trendhunter.com/trends/gymshark-2.md) - [Science-Based Dietary Supplements](https://www.trendhunter.com/trends/gnc-beyond-raw.md) - [Relaxing Personal Care Stores](https://www.trendhunter.com/trends/bath-body-works-gingham.md) - [Optimized Dose Workout Supplements](https://www.trendhunter.com/trends/kaged-products.md)