# Cookie-Flavored Dietary Supplements GNC and Girl Scouts of the USA® Teamed Up for New Products By Michael Hemsworth | Published 2023-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gnc-and-girl-scouts-of-the-usa References: [drugstorenews](https://drugstorenews.com/gnc-goes-3rd-limited-edition-girl-scouts-cookie-inspired-flavor) & [drugstorenews](https://drugstorenews.com/gnc-goes-3rd-limited-edition-girl-scouts-cookie-inspired-flavor)  [GNC](https://www.trendhunter.com/trends/gnc-girl-scout-adventurefuls-lean-shake) and [Girl Scouts](https://www.trendhunter.com/trends/carnation-breakfast-essentials-drinks) of the USA® have announced their latest collaboration to offer consumers a series of extra-flavorful dietary supplements to enjoy this spring. The Toast-Yay flavor is being introduced as a take on the Girl Scout Cookie flavor and is arriving as the Lean Shake, Layered Lean Bar and the Wheybolic supplement. The products each prioritize a range of nutritional benefits, while offering a cinnamon French toast flavor that is sure to entice consumers with a penchant for sweet treats. Vice President of Merchandising Kevin Maloberti commented on the latest GNC and Girl Scouts of the USA® collaboration saying, "We’re focused on continued investment in innovation across our first-party brands. Earlier this year we brought in a new GNC Total Lean flavor profile (Irish Crème) and a new delivery format (bundles). And now, with the introduction of Toast-Yay, a Girl Scout Cookie inspired flavor we’re able to bring a brand new, exciting flavor to the masses." Image Credit: GNC ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 8% | Activity: 30% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavorful Dietary Supplements:** The introduction of cookie-flavored dietary supplements creates an opportunity for companies to expand their product lines into sweet-tasting supplements. - **Collaborative Product Creation:** The collaboration between GNC and Girl Scouts of the USA® shows the potential for companies to work together to create unique and innovative products. - **Innovative Flavor Profiles:** This introduction of Toast-Yay shows the potential for companies to experiment with new and unique flavor profiles, creating a new market for consumers looking for something different. ### Who This Affects Most - **Nutritional Supplements:** Companies in the nutritional supplements industry could innovate by creating sweet-tasting supplements to appeal to a wider audience. - **Food and Beverage:** Food and beverage companies could capitalize on the trend of unique flavor profiles and collaborations by introducing new and exciting flavors to their product lines. - **Snack Foods:** Snack food companies could take advantage of the popularity of Girl Scout cookie flavors by incorporating them into their products, creating a new market for consumers looking for unique and nostalgic flavors. ## Related on Trend Hunter - [Caramel Brownie Protein Shakes](https://www.trendhunter.com/trends/gnc-girl-scout-adventurefuls-lean-shake.md) - [Cookie-Themed Nutrition Drinks](https://www.trendhunter.com/trends/carnation-breakfast-essentials-drinks.md) - [Collaboration Cookie-Flavored Protein Bars](https://www.trendhunter.com/trends/think-minis-protein-snack-bars.md) - [Limited-Edition Supplement Flavors](https://www.trendhunter.com/trends/irish-crme-flavor.md) - [Scouts-Inspired Muffin Snacks](https://www.trendhunter.com/trends/little-bites-girl-scout-toastyay-muffins.md) - [Cookies-Inspired Personal Care Lines](https://www.trendhunter.com/trends/girl-scouts-of-the-usa.md) - [Cookie-Flavored Mini Cupcakes](https://www.trendhunter.com/trends/girl-scout-mini-cupcakes.md) - [Cookie-Flavored Protein Bars](https://www.trendhunter.com/trends/cookies-and-cream-mre.md) - [Cookie-Inspired Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-x-girl-scouts.md)