# Soda-Inspired Luxe Timepieces Rolex's GMT-Master II Gets a Tonal 'Sprite' Makeover By Amy Duong | Published 2019-04-17 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/gmtmaster-ii References: [highsnobiety](https://www.highsnobiety.com/p/rolex-gmt-master-ii-sprite-hodinkee-concept/) & [instagram](https://www.instagram.com/hodinkee/?utm_source=ig_embed) Rolex introduces a new iteration of its iconic GMT-Master II timepiece inspired by the soda beverage, Sprite. This isn't the first time the luxury watchmakers crafted a piece inspired by beverages -- it previously launched the design in colorways inspired by Coca-Cola and [Pepsi](https://www.trendhunter.com/trends/seiko-and-pepsi). The idea came into fruition when eight-year-old Zahid Ali suggested it, who is the song of [HODINKEE's](https://www.trendhunter.com/trends/chronomaster-original-triple-calendar) Director of Product and Strategy, Mo Ali. The colorless soda inspired the new rendition, boasting tonal colors that recall the citrusy drink. The watch boasts a ceramic bezel and a Jubilee bracelet adorned with hits of lemony yellow and lime green. The dial is done up in a black glossy finish over the center as a slight contrast and the timepiece is rounded out with green and yellow hands. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Beverage-inspired Luxury:** Creating luxury products inspired by popular beverages can attract a wider range of consumers while also catering to specific interests, providing a unique value proposition. - **Colorway-inspired Products:** Designing products based on unique colorways can help to differentiate from competitors and tap into nostalgia or fandom for a specific brand or product. - **Kids as Inspiration:** Asking for input from kids and incorporating their ideas into product development can provide unique and imaginative perspectives. ### Where This Applies - **Luxury Watches:** Incorporating unique colorways or designs into luxury watch products can attract new buyers or collectors and keep the brand fresh and relevant. - **Beverage Industry:** Collaborating with luxury watch brands to create unique, beverage-inspired timepieces can serve to cross-promote the brands and expand the appeal of both industries. - **Product Design:** Incorporating consumer input, especially from children, into product design and development can lead to more creative and unique products that stand out in the market. ## Related on Trend Hunter - [Collaborative Cola Timepieces](https://www.trendhunter.com/trends/seiko-and-pepsi.md) - [Graphic-Detailed Luxe Timepieces](https://www.trendhunter.com/trends/slawn.md) - [Luxury Desk Timepieces](https://www.trendhunter.com/trends/rolex-submariner-desk-clock.md) - [Pineapple-Inspired Timepiece Designs](https://www.trendhunter.com/trends/pineapple-dream.md) - [Luxury Watchmaker Smartphones](https://www.trendhunter.com/trends/realme-12-pro-rolex-edition.md) - [Chic Champagne-Hued Timepieces](https://www.trendhunter.com/trends/the-nomos-club-sport-neomatik-worldtimer.md) - [Chic Celestial Ombre Timepieces](https://www.trendhunter.com/trends/seiko-prospex-lx-gmt-us-special-edition.md) - [Heritage-Honoring Premium Timepieces](https://www.trendhunter.com/trends/perpetual-1908.md) - [Luxurious Limited-Edition Watches](https://www.trendhunter.com/trends/daydate.md)