# Un-Bruisable Potatoes These GMO Potatoes Have Been Engineered to Never Brown or Bruise By Katherine Pendrill | Published 2016-01-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gmo-potatoes References: [grubstreet](http://www.grubstreet.com/2016/01/unbruisable-gmo-potatoes-approved.html) & [simplotplantsciences](http://www.simplotplantsciences.com/) A commercial French-fry supplier called 'J.R. Simplot' has been developing GMO potatoes that will not brown or bruise. While GMOs remain a hotly contested subject in the food industry, many companies still see them as a way to improve our existing food supply. Now consumers will be able to enjoy genetically engineered potatoes that are unmarked by bruises or browning. The GMO potatoes developed by J.R. Simplot are called Innate potatoes because they contain 100 percent potato DNA. Unlike regular potatoes, the Innate version will not bruise or brown. In addition, the Innate version does not contain acrylamide, which is a potentially cancerous chemical that is activated when a regular potato is fried or baked. Although some may still be skeptical, the new potatoes just received [FDA](https://www.trendhunter.com/trends/lays-potato-chips) approval, which has determined that the Innate version is "as safe as any other potato on the market." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### What's Driving This Trend - **Genetically Modified Foods:** Market opportunities for GMO potatoes that resist browning and bruising - **Food Safety:** Innovations in food technology that reduce chemical compounds in food - **Sustainability:** Development of crops that reduce food waste and increase crop yields ### Who This Affects Most - **Agriculture:** Improved crop yields and reduced resource usage - **Food Production:** Increased efficiency and safety in food production - **Biotechnology:** Development of genetically modified plants that enhance food quality and safety ## Related on Trend Hunter - [Two-Ingredient Organic Fries](https://www.trendhunter.com/trends/organic-fries.md) - [Non-GMO Peruvian Chips](https://www.trendhunter.com/trends/peruvian-chips.md) - [Fry-Style Snack Products](https://www.trendhunter.com/trends/pipcorn-fries.md) - [Protein-Rich Mashed Potatoes](https://www.trendhunter.com/trends/idahoan-foods-1.md) - [Clean Plant-Based Food Labels](https://www.trendhunter.com/trends/clean-plantbased-food.md) - [Mess-Free Potato Chips](https://www.trendhunter.com/trends/future-of-potato-chips.md) - [Brussels Sprout Chips](https://www.trendhunter.com/trends/brussels-sprout-snack.md) - [Semi-Transparent Potato Packaging](https://www.trendhunter.com/trends/tasteful-selections.md) - [Frozen Fall-Ready Vegetables](https://www.trendhunter.com/trends/green-giant-1.md)