# Webmail Undo Buttons Google Adds ‘Unsend' Feature to Gmail to Save You From Yourself By Marissa Brassfield | Published 2009-03-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gmail-undo References: [flickr](http://www.flickr.com/photos/thescottclan/2374913325/) & [techcrunch](http://www.techcrunch.com/2009/03/19/gmail-gets-a-panic-button/) [Google](https://www.trendhunter.com/trends/manage-subscriptions-view) has just added an ‘Undo’ feature to Gmail that allows users to take back e-mails they’ve just sent. We’ve all hastily fired off an angry e-mail or forgotten to attach a document, and Google has used Gmail’s short lag time after hitting the send button to its benefit. I’m a big fan of the undo button for e-mail. It should save a ton of faux pas in the workplace, as well as at home. Check out some other neat innovations inspired by Gmail below. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Email Undo Buttons:** Disruptive innovation opportunity: Develop a new email platform with an enhanced undo feature that allows users to recall sent emails even after a longer time lag. - **Instant Messaging Undo Buttons:** Disruptive innovation opportunity: Introduce an instant messaging application that includes an undo feature, enabling users to retract sent messages within a short time frame. - **Social Media Undo Buttons:** Disruptive innovation opportunity: Create a social media platform that incorporates an undo feature, empowering users to retract or edit their posts and comments after sharing them. ### Sectors Adopting This - **Email Service Providers:** Disruptive innovation opportunity: Improve existing email services by implementing an undo feature to allow users to retract sent emails and avoid potential mistakes or miscommunications. - **Messaging App Developers:** Disruptive innovation opportunity: Design messaging applications with an undo feature, providing users with the ability to retract or modify sent messages and enhance communication experiences. - **Social Media Platforms:** Disruptive innovation opportunity: Enhance social media platforms by integrating an undo feature, giving users the flexibility to undo or revise their shared posts and enhance social interactions. ## Related on Trend Hunter - [Message-Undoing Chat Features](https://www.trendhunter.com/trends/whatsapp-1.md) - [Email Subscription Management Features](https://www.trendhunter.com/trends/manage-subscriptions-view.md) - [Enhanced Email Workflows](https://www.trendhunter.com/trends/simplehuman1.md) - [Streamline Email Management Tools](https://www.trendhunter.com/trends/email-management.md) - [Embedded Package-Tracking Features](https://www.trendhunter.com/trends/email-package-tracking.md) - [Package-Tracking Email Updates](https://www.trendhunter.com/trends/package-tracking-feature.md) - [Connective AI Inboxes](https://www.trendhunter.com/trends/auto-gmail.md) - [Effortless Email Voice Messaging](https://www.trendhunter.com/trends/beep-for-gmail.md) - [Work-Life Balance Inbox Enforcers](https://www.trendhunter.com/trends/inbox-pause.md)