# Emailing Sweatshirts The Gmail Sweatshirt is for True Google Fanboys By Michael Hines | Published 2010-06-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gmail-sweatshirt References: [walyou](http://www.walyou.com/blog/2010/06/12/gmail-sweatshirts/) & [googlestore](http://www.googlestore.com/) If you love [Google](https://www.trendhunter.com/trends/package-tracking-feature) as much as you say you do, then you *will* rock the new Gmail Sweatshirt. Gmail-lovers rejoice. I have to admit, the Gmail Sweatshirt looks damn good. I would probably want one of these even if I wasn't such a fan of Google's email service. The sweater is made by [American Apparel](https://www.trendhunter.com/trends/lamine-yamal-x-american-eagle) and unfortunately comes in only one color. Apparel like the Gmail Sweatshirt is definitely a clever way for Google to covertly advertise and market themselves. Can [Microsoft](https://www.trendhunter.com/trends/windows-ugly-sweater-bliss-edition) boxers and Apple beanies be far behind? ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Branded Apparel:** Opportunity for companies to create branded apparel as a clever form of advertisement. - **Tech Company Merchandise:** Potential for technology companies to diversify their merchandise offerings beyond traditional products. - **Fan Loyalty Merchandise:** Growing trend of creating merchandise that caters to loyal fans of specific brands. ### Industries Being Reshaped - **Fashion:** Fashion industry can explore partnerships with technology companies to create branded apparel. - **Tech:** Opportunity for tech industry to expand merchandise offerings and capitalize on brand loyalty. - **Marketing:** Marketing professionals can leverage branded apparel as a covert form of advertisement. ## Related on Trend Hunter - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Millennium Operating System Sweaters](https://www.trendhunter.com/trends/windows-ugly-sweater-bliss-edition.md) - [Canadian Broadcast Network Apparel](https://www.trendhunter.com/trends/cbc-on-air-crewneck.md) - [Paranormal Cartoon Apparel](https://www.trendhunter.com/trends/journal-standard-2.md) - [Ultra-Ethical Charitable Sweatshirts](https://www.trendhunter.com/trends/good-for-sunday-x-cbc-collaboration.md) - [Cozy Canadiana Apparel](https://www.trendhunter.com/trends/canada-ecofleece-crewneck.md) - [Gaming Controller Hoodies](https://www.trendhunter.com/trends/xbox-mini-controller-hoodie.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Package-Tracking Email Updates](https://www.trendhunter.com/trends/package-tracking-feature.md)