# GM Goes Greener SUV Factories Close, Selling Hummer Brand By Bianca | Published 2008-06-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/gm-selling-hummer References: [treehugger](http://www.treehugger.com/files/2008/06/gm-general-motors-closing-down-plants-suv-trucks-volt.php) General Motors declared they will be closing four truck and SUV factories, as well as being considering selling off the [Hummer](https://www.trendhunter.com/trends/hummer-ev-1) brand. "We don't believe it's a spike or a temporary shift. We believe it is, by and large, permanent," said [GM](https://www.trendhunter.com/trends/electrified-corvette) chairman Rick Wagoner. In the automotive industry, all signs are pointing toward a greener innovations. Amid news [hybrid sales have hit record highs](https://www.trendhunter.com/trends/acura-rdx), GM's announced they too would be switching to more planet-friendly vehicles comes as no surprise. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Shift to Greener Vehicles:** The automotive industry is witnessing a shift towards more environmentally-friendly vehicles, presenting opportunities for disruptive innovation in electric and hybrid vehicle technologies. - **Factory Closures and Restructuring:** The closure of truck and SUV factories by GM indicates a trend of restructuring and adapting to changing market demands, creating opportunities for disruptive innovation in manufacturing processes and supply chain management. - **Rise of Hybrid Vehicles:** The increasing sales of hybrid vehicles, as evidenced by record highs reported, open up opportunities for disruptive innovation in battery and energy storage technologies for the automotive industry. ### Where This Applies - **Automotive:** The automotive industry is experiencing a transformative period, with a focus on greener technologies, signaling opportunities for disruptive innovation in electric vehicles, autonomous driving, and sustainable materials. - **Manufacturing:** The closures and restructuring of factories in the automotive industry highlight the need for innovation in manufacturing processes, automation, and supply chain management to adapt to changing market demands. - **Energy Storage:** The rise of hybrid vehicles creates a demand for innovative energy storage solutions, providing opportunities for disruptive innovation in battery technologies and charging infrastructure. ## Related on Trend Hunter - [Gas-Powered Vehicle Discontinuations](https://www.trendhunter.com/trends/fiat.md) - [Truck-Inspired Electric Bikes](https://www.trendhunter.com/trends/hummer-ev-1.md) - [Electric Vehicle Production Initiatives](https://www.trendhunter.com/trends/nissan-ev.md) - [Customized Electric SUV Series](https://www.trendhunter.com/trends/3x-line.md) - [Electric Pickup Trucks](https://www.trendhunter.com/trends/sierra-denali.md) - [All-Electric Camping SUVs](https://www.trendhunter.com/trends/hummer-ev-earthcruiser-camper.md) - [Hybrid Performance Sports Cars](https://www.trendhunter.com/trends/electrified-corvette.md) - [Nature-Inspired Electric SUVs](https://www.trendhunter.com/trends/the-prologue.md) - [Retro-Futuristic Electric Sedans](https://www.trendhunter.com/trends/buick.md)