# Comedic Villain EV Commercials The GM 'Dr. EV-il' Commercial Reboots a Comedy Franchise By Michael Hemsworth | Published 2022-02-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/gm-dr-evil References: [comicbook](https://comicbook.com/movies/news/austin-powers-cast-reunites-gm-super-bowl-ad/) & [gm](https://www.gm.com)  The [GM](https://www.trendhunter.com/trends/chevrolet-bolt-campaign) 'Dr. EV-il' commercial has been debuted by the automotive brand ahead of the [Super Bowl](https://www.trendhunter.com/trends/instacart-super-bowl) as a reboot of the Austin Powers comedy franchise that will no doubt entertain as it details electric vehicle plans for the future. The commercial features familiar characters including the namesake Dr. Evil from the Austin Powers films getting back together to reduce their carbon footprint thanks to GM electric vehicles. The commercial highlights the brand's strategy to have 30 [electric vehicles available globally by 2025](https://www.trendhunter.com/trends/lyriq). The GM 'Dr. EV-il' commercial was touted by Seth Green, who plays Scott Evil, when he explained, "It really does feel like the band that has been playing together for 30 years. Austin Powers' is still one of the most globally recognized things I've done. There is a fan base for it." Image Credit: General Motors ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 24% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Comedic Villain EV Commercials:** Using pop culture references and smart humor to promote sustainable solutions can be a trend in the advertising industry. - **Rebooting Comedy Franchise:** Rebooting classic comedy franchises with a sustainability twist can be a trend in the entertainment industry. - **30 Electric Vehicles by 2025:** GM's plan to have 30 electric vehicles available globally by 2025 can be a trend in the automotive industry. ### Industries Being Reshaped - **Advertising Industry:** Using creative storytelling and humor to promote sustainable solutions can be a disruptive innovation opportunity for advertising agencies. - **Entertainment Industry:** Rebooting classic franchises with a sustainability twist can be a disruptive innovation opportunity for production houses. - **Automotive Industry:** Keeping up with the trend of electric vehicles can be a disruptive innovation opportunity for automakers. ## Related on Trend Hunter - [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Movie-Inspired Gullwing EVs](https://www.trendhunter.com/trends/delorean-motor-company.md) - [All-Electric Vehicle Multiverse Ads](https://www.trendhunter.com/trends/new-world-same-energy.md) - [EV Information Services](https://www.trendhunter.com/trends/ev-live.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md)