# Automaker Car-Sharing Collabs GM and RelayRides Team Up for Efficient Peer-to-Peer Program By Katherinev123 | Published 2011-10-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/gm-and-relayrides References: [brandchannel](http://www.brandchannel.com/home/post/2011/10/19/GM-Challenges-Zipcar-Ford-in-Ride-Share-Industry.aspx) & [autoblog](http://www.autoblog.com/2011/10/06/gm-relayrides-using-onstar-to-open-up-peer-to-peer-car-sharing/) With the recent surge in car-sharing programs and collaborations between big car manufacturers and peer-to-peer programs (such as [Ford](https://www.trendhunter.com/trends/vehicletovehicle-charging) with Zipcar) [General Motors](https://www.trendhunter.com/trends/google-infotainment-system) wasn’t content to be left behind. GM and RelayRides—a San Francisco-based car-sharing specialist—have partnered up to establish a car-sharing program using GM’s [OnStar](https://www.trendhunter.com/trends/onstar-connected-services) technology. According to GM’s head of business development initiatives, Bob Tiderington, all cars built after 2010 that have OnStar technology will be peer-to-peery ready. Thus, GM car owners who want to join RelayRides’ car-sharing program can do so quickly via a few mouse clicks rather than having to install any separate devices to gain entry and use of the vehicle. With this new program, GM and RelayRides hope to appeal to the next generation of car buyers—the Millennials—who are, according to BrandChannel, much less excited about owning cars and the act of driving itself. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Car-sharing Collaborations:** As car-sharing programs become more popular, big car manufacturers can partner with peer-to-peer programs and use technology for easy access and efficiency. - **Integrated Onstar Technology:** Car manufacturers can attract younger car buyers by incorporating OnStar technology for a seamless car-sharing program experience. - **Millennial Car-sharing Preferences:** Car manufacturers can cater to Millennial preferences for car-sharing rather than car ownership, by establishing car-sharing programs with peer-to-peer companies. ### Sectors Adopting This - **Automotive:** Car manufacturers can create innovative car-sharing programs and consider collaborations with peer-to-peer companies. - **Technology:** Technology firms can develop new integrated solutions for easy access and efficiency in car-sharing programs. - **Sharing Economy:** Peer-to-peer companies can collaborate with car manufacturers to provide a seamless car-sharing program experience for Millennial customers. ## Related on Trend Hunter - [Car Rental Partnerships](https://www.trendhunter.com/trends/turo-and-hopper.md) - [Modernize Auto Rental Replacements](https://www.trendhunter.com/trends/good-driver-mutuality.md) - [Ride-Hailing App Expansions](https://www.trendhunter.com/trends/uber-and-turo.md) - [Electric Car-Sharing Programs](https://www.trendhunter.com/trends/electric-carsharing-program.md) - [Electric Ride-Share Partnerships](https://www.trendhunter.com/trends/uber-and-hertz.md) - [Flexible Monthly Car Shares](https://www.trendhunter.com/trends/turo-monthly.md) - [Intelligent Infotainment System Updates](https://www.trendhunter.com/trends/google-infotainment-system.md) - [Standardized Connected Vehicles](https://www.trendhunter.com/trends/onstar-connected-services.md) - [Modular Rideshare Vehicles](https://www.trendhunter.com/trends/gogo-ride-sharing-concept.md)