# Lip Treatment Shade Expansions IDC Dermo Launches GLŌWFIX Plump in a Nude Moka Shade By Georgia Wray Norsten | Published 2025-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glwfix-plump References: [idcdermo](https://www.idcdermo.com/)  'GLŌWFIX Plump,' IDC Dermo’s best-selling lip treatment, is launching in a fresh new shade -- 'Nude Moka' -- on October 9, 2025. Already a cult favorite for delivering instant volume, hydration, and long-lasting smoothness, this innovative formula now debuts in a shade dubbed 'the colour of the year.' Clinically proven to firm and smooth lips by 94%, moisturize by 95%, and deliver visible plumping within just five minutes, GLŌWFIX Plump offers a non-invasive solution for fuller, healthier-looking lips. Its ultra-concentrated formula blends hyaluronic acid for hydration and volume, peptides to stimulate collagen and reduce wrinkles, and phyto-retinol to refine texture. Available on [IDCDermo.com](https://www.trendhunter.com/trends/idc-dermo-hydra) and in pharmacies across Canada, [Nude Mocha](https://www.trendhunter.com/trends/cliniques-almost-lipstick) expands the product’s appeal by pairing skincare efficacy with a wearable, elegant hue. By introducing GLŌWFIX Plump in a trend-driven shade, IDC Dermo strengthens its positioning at the intersection of skincare and beauty. The clinical validation and multifunctional benefits appeal to consumers seeking results-driven products, while the accessible retail rollout at [Shoppers Drug Mart](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil) and online ensures broad visibility. Image Credit: IDC Dermo ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 42% | Freshness: 49% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Shade Innovation in Cosmetics:** The introduction of a trendy new shade like 'Nude Moka' highlights a growing demand for shade-driven innovation in beauty products, encouraging brands to stay agile with color trends. - **Functional Beauty Products:** Consumers' interest in multifunctional beauty treatments that combine skincare benefits with cosmetic appeal is pushing the industry towards hybrid products. - **Non-invasive Beauty Solutions:** The popularity of non-invasive beauty solutions that offer immediate and visible results is disrupting traditional cosmetic procedures. ### Industries Being Reshaped - **Cosmetic Skincare:** The fusion of skincare benefits into cosmetic products is transforming the cosmetic skincare industry by prioritizing both immediate aesthetic enhancements and long-term skin health. - **Pharmaceutical Retail:** Pharmacies like Shoppers Drug Mart are redefining retail by blending pharmaceutical expertise with beauty product distribution, increasing accessibility to clinically-validated products. - **E-commerce Beauty Market:** With the rollout of new beauty products on platforms like IDCDermo.com, e-commerce continues to expand its role as a vital distribution channel in the beauty industry. ## Related on Trend Hunter - [High-End Plumping Lip Treatments](https://www.trendhunter.com/trends/plumping-lip-treatments1.md) - [Clean Lip-Plumping Collections](https://www.trendhunter.com/trends/cherry-vanilla.md) - [Plumping Lip Treatments](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil.md) - [Volumizing Lip Oils](https://www.trendhunter.com/trends/plump-ambition.md) - [Pigmented Lip-Conditioning Products](https://www.trendhunter.com/trends/pure-color-melton-glosstick.md) - [Fragrance-Free Lip Tints](https://www.trendhunter.com/trends/idol-and-tulle.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/peptide-lip-treatment.md) - [Mauve-Nude Korean Glosses](https://www.trendhunter.com/trends/fig-bingsoo.md) - [Plant-Based Lip Treatments](https://www.trendhunter.com/trends/phytoglow-collection.md)