# Gluten-Free Sparkling Seltzers These Seltzers Are Inspired By Non-Alcoholic Mexican Beverages By Rahul Kalvapalle | Published 2022-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glutenfree-sparkling-seltzer References: [brewbound](https://www.brewbound.com/news/calidad-debuts-line-of-spiked-sparkling-agua-frescas) & [shoplidadbeer](https://shop.calidadbeer.com/calidad-agua-fresca-variety-12-pack.html)  Calidad, a relatively young beer beer brand co-founded by entrepreneur Josh Zad and five-time [Major League Baseball](https://www.trendhunter.com/trends/tokyo-series) All-Star Adrian Gonzalez, has launched a delicious new line of sparkling seltzers that are inspired by agua frescas, a [staple non-alcoholic fruit beverage](https://www.trendhunter.com/trends/bubly-sparkling-waters) in Mexico. Developed as part of a collaboration with a pair of beverage flavor experts from Mexico City, Calidad's ague frescas take the form of spiked sparkling seltzers that are available in a trio of flavors. The hibiscus watermelon option combines the freshness of watermelon with the tartness of hibiscus, while the guava-pineapple agua fresca takes on a decidedly tropical character. The collection is rounded off by the prickly pear and pomegranate sparkling seltzer. All flavors are completely free of gluten. Available in variety 12-packs, this collection of sparkling seltzers will appeal to consumers looking for a refreshing summer beverage that combines Mexican-inspired flavors with an all-American summer sipping sensibility. Image Credit: Calidad ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 30% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Mexican-inspired Seltzers:** There is an opportunity for beverage companies to create seltzers that are inspired by other popular non-alcoholic drinks from various cultures. - **Gluten-free Alternatives:** Beverage companies can address the growing demand for gluten-free products by offering a wider range of options, including sparkling seltzers. - **Fruit-infused Seltzers:** The success of Calidad's agua fresca-inspired seltzers suggests that there is an opportunity for companies to offer fruit-infused seltzers with unique flavor combinations. ### Where This Applies - **Beverage Industry:** The beverage industry can continue to innovate by producing new and unique sparkling seltzers, such as those inspired by Mexican agua frescas. - **Gluten-free Industry:** The gluten-free industry can expand by offering more beverage options, particularly in the category of sparkling seltzers and other non-alcoholic drinks. - **Summer Beverage Industry:** The success of Calidad's new line of sparkling seltzers demonstrates the potential for growth in the summer beverage industry, particularly with fruit-infused and gluten-free options. ## Related on Trend Hunter - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [Refreshing Low-Carbonated Beverages](https://www.trendhunter.com/trends/spiked-aguas-frescas.md) - [Mexican-Style Light Lagers](https://www.trendhunter.com/trends/lowcalorie-beers.md) - [Sparkling Canned Mezcal Cocktails](https://www.trendhunter.com/trends/canned-mezcal-cocktail.md) - [Refreshing Bottled Hard Seltzers](https://www.trendhunter.com/trends/buenavida.md) - [Summer-Ready Hard Seltzers](https://www.trendhunter.com/trends/aguas-frescas-hard-seltzer.md) - [Mexican-Inspired Sparkling Water](https://www.trendhunter.com/trends/mineragua-mas.md) - [Sparkling Agave Drinks](https://www.trendhunter.com/trends/agave-drinks.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md)