# Fruity Gluten-Free Snacks Enduro Bites is an All-Natural Energy Food for Health Nuts By Meghan Young | Published 2014-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glutenfree-snack References: [coolhunting](http://www.coolhunting.com/food-drink/enduro-bites.php) & [endurobites](http://endurobites.com/) The increase of gluten-free snacks has provided people with specific digestive issues more options when it comes to on-the-go meals. A relief for many, Enduro Bites are a gluten-free snack that provides a [healthy energy kick](https://www.trendhunter.com/trends/rxbar-protein-energy-bites) that is delicious to boot. Who needs a chocolate bar when a person can down a mix of [dark chocolate](https://www.trendhunter.com/trends/proteinpacked-chocolates) and Adriatic figs. Originating in Colorado Springs, the gluten-free snack is based off of a recipe the founder, Brian Maslach, created in college to help fuel his road and mountain bike excursions. He says, "After college I began working in the nutritional supplement industry and applied what I learned over the years to their recipe." The gluten-free snack is available online. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Gluten-free Snacks:** The growing demand for gluten-free snacks presents an opportunity for food companies to develop unique and delicious product offerings that cater to individuals with specific dietary needs. - **Health-conscious Snacking:** As consumers continue to prioritize their health and wellness, there is a disruptive innovation opportunity for companies to create natural and nutritious snacking options. - **Athletic Performance Foods:** There is an opportunity for companies to create energy and performance-boosting snacks that cater to athletes and fitness enthusiasts. ### Where This Applies - **Food and Beverage:** The food and beverage industry has the opportunity to create innovative products to meet the growing demand for gluten-free and health-conscious snacking options. - **Sports and Fitness:** There's an opportunity for companies in the sports and fitness industry to create and market performance-boosting snacks that cater to athletes and fitness enthusiasts. - **Health and Wellness:** The health and wellness industry can capitalize on the growing demand for natural and nutritious snacking options by creating products that prioritize clean ingredients and nutritional value. ## Related on Trend Hunter - [Chocolatey Gluten-Free Bars](https://www.trendhunter.com/trends/glutenfree-bar.md) - [Energizing Golfer Snacks](https://www.trendhunter.com/trends/bunchies.md) - [Vegan Allergen-Free Snack Bites](https://www.trendhunter.com/trends/ohh-foods-snack-bites.md) - [Plant-Based Energy Bites](https://www.trendhunter.com/trends/daily-harvest-bites.md) - [Indulgent Gluten-Free Cookies](https://www.trendhunter.com/trends/goji-berries-and-chocolate.md) - [Indulgent Gluten-Free Treats](https://www.trendhunter.com/trends/glutenfree-treats.md) - [Snacking-Friendly Granolas](https://www.trendhunter.com/trends/go-raw-snacking-granola.md) - [Soft-Baked Energy-Boosting Snacks](https://www.trendhunter.com/trends/energy-snack-bites.md) - [Free-From Fruit Bites](https://www.trendhunter.com/trends/pulpito.md)