# Gluten-Free Cereal Ads This Heartwarming Ad for Cheerios Addresses Those with a Gluten Intolerance By Ady Floyd | Published 2015-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glutenfree-cereal References: [adweek](http://www.adweek.com/adfreak/general-mills-will-introduce-gluten-free-cheerios-emmys-very-sweet-ad-167011) This ad for [Cheerios](https://www.trendhunter.com/trends/cheerios-range) features the brand's gluten-free cereal. Having a gluten intolerance is an illness that cannot be cured, but it can be controlled by eating the right foods, such as gluten-free Cheerios. The ad is essentially an anecdote about a member of the Cheerios' engineering team. An elderly man tells his story about how he came to realize that his daughter in-law couldn't eat Cheerios because of her gluten intolerance. The engineer brought up his concern with Cheerios, and the brand ended up created a line of gluten-free cereal. This ad showcases the brand's kindness and understanding about illnesses that cannot be cured. Many people suffer from this illness, a fact that Cheerios marketers understand and address in this commercial. The brand is catering a wider audience who are unable to eat traditional foods by taking initiative and creating a cereal that can be enjoyed by everyone. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Gluten-free Foods:** Creating gluten-free alternatives for traditional food products can cater to a wider audience with dietary restrictions. - **Personal Anecdotes in Ads:** Featuring personal stories in advertising can create an emotional connection with consumers and showcase brand values. - **Inclusive Marketing:** Marketing campaigns that address and accommodate dietary restrictions can create a more inclusive brand image. ### Where This Applies - **Food and Beverage:** Food companies can expand their consumer base and increase customer loyalty by offering gluten-free options. - **Advertising:** Using personal stories in advertising can create a strong emotional impact and increase brand recognition. - **Health and Wellness:** Brands that address and cater to dietary restrictions can position themselves as advocates for health and wellness. ## Related on Trend Hunter - [Gluten-Free Snack Crackers](https://www.trendhunter.com/trends/cheezit-gluten-free.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md) - [Multifaceted Celiac Awareness Campaigns](https://www.trendhunter.com/trends/celiac-awareness.md) - [Free-From Baked Cereals](https://www.trendhunter.com/trends/superkeen.md) - [Celebratory Whole Grain Cereals](https://www.trendhunter.com/trends/confetti-cheerios.md) - [Free-From Muesli Cereals](https://www.trendhunter.com/trends/freee-muesli.md) - [Gluten-Free Instant Macaronis](https://www.trendhunter.com/trends/goodles-glutenfree.md) - [Grain-Free Gingerbread Cereals](https://www.trendhunter.com/trends/gingerbread-cereals.md) - [Budget-Friendly Gluten-Free Products](https://www.trendhunter.com/trends/hyvee-good-graces.md)