# Natural Gluten-Free Breweries Aurochs Brewing Company's Products are Fueled by Necessity & Demand By Kalin Ned | Published 2018-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glutenfree-brewery References: [aurochsbrewing](http://aurochsbrewing.com) & [instagram](https://www.instagram.com/aurochsbrewing/) Aurochs Brewing Company is a gluten-free brewery, located in Pittsburgh, Pennsylvania. The business is kickstarted by two life-long friends who have medical requirements with respect to their diets. To make [craft beer](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers) more accessible to people with similar restrictions, the two partners co-founded the gluten-free brewery. The establishment boasts beer that is created with different roasts — from millet and quinoa to buckwheat. Aurochs sources its malts from Grouse Malting Co., which is "a dedicated gluten-free malting company in Wellington, Colorado." The brewing company's menu includes a Porter with hints of dark chocolate and espresso, as well as a White IPA with citrus-inspired tropical flavoring. Aurochs specialization as a gluten-free brewery is definitely complacent with the move of consumer demand to non-GMO, organic and gluten-free products. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Gluten-free Brewing:** Gluten-free brewing is a growing trend that caters to the needs of consumers with dietary restrictions and provides a unique niche market for breweries. - **Alternative Grain Sources:** Using alternative grains such as millet, quinoa, and buckwheat in beer brewing is a trend that appeals to health-conscious consumers who seek unique flavor profiles. - **Specialty Beers:** Breweries that specialize in gluten-free beers offer a unique experience for craft beer enthusiasts who are looking for new and exciting flavors and options. ### Industries Being Reshaped - **Craft Brewing:** Craft breweries that offer gluten-free beer options have the opportunity to capture a niche market and appeal to consumers with diverse dietary needs and preferences. - **Health Food:** The trend of using alternative grains in beer brewing appeals to the health food industry, which is dedicated to providing consumers with nutritious and tasty food options. - **Specialty Food:** For the specialty food industry, gluten-free breweries represent an opportunity to expand their product offerings and provide unique taste experiences to consumers with dietary restrictions. ## Related on Trend Hunter - [Collaborative Gluten-Free Beers](https://www.trendhunter.com/trends/glutenfree-beers.md) - [Quinoa-Based Beers](https://www.trendhunter.com/trends/quinoa-beer.md) - [Ancient Grain-Crafted Beers](https://www.trendhunter.com/trends/fonio-beer.md) - [Gluten-Free Flour Products](https://www.trendhunter.com/trends/arva-flour-mills.md) - [Alcohol-Free Functional Mushroom Beers](https://www.trendhunter.com/trends/high-dry-lager.md) - [Zero-Alcohol Wheat Beers](https://www.trendhunter.com/trends/zero-gravity-af.md) - [Adaptogenic Alcohol-Free Lagers](https://www.trendhunter.com/trends/alcoholfree-craft-beer.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Italian Craft IPAs](https://www.trendhunter.com/trends/crak-new-world.md)