# Gluten-Free Sandwich Options The Firehouse Subs Gluten-Free Bread Option Answers Consumer Demand By Michael Hemsworth | Published 2020-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glutenfree-bread-option References: [chewboom](https://www.chewboom.com/2020/02/05/firehouse-subs-introduces-new-gluten-free-sub-roll/) & [firehousesubs](https://www.firehousesubs.com) Consumer demand for [free-from food varieties](https://www.trendhunter.com/trends/warburtons-gluten-free) is on the rise, so brands are responding with new initiatives like the [Firehouse Subs](https://www.trendhunter.com/trends/prime-rib-steak-sub) gluten-free bread option to keep patrons satisfied. The new gluten-free bread is a ciabatta-style sub roll that is sourced from American gluten-free bread producer Schar and available as an option for any medium sub. The new bread option is available for an additional charge of between $1.50 and $2, depending on the particular location. The Firehouse Subs gluten-free bread option is sure to come as welcome news to the increasing number of consumers seeking to avoid the unwanted protein complex. The new bread option helps to make individual sandwiches gluten-free, but the brand cannot guarantee that patrons won't come into contact with gluten given the high number of products they offer that contain it. Image Credit: Firehouse Subs ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Free-from Food Varieties:** New initiatives to make food free-from allergens to meet consumer demand. - **Gluten-free Alternatives:** Introduction of gluten-free options in menus and restaurant chains. - **Increased Awareness:** Growing public awareness of allergens and healthy diets. ### Who This Affects Most - **Food Service Industry:** Opportunities for restaurant chains to introduce allergen-free options to their menus. - **Food Production Industry:** Opportunities for gluten-free bread producers to collaborate with restaurants in supplying breads for their menus. - **Health and Wellness Industry:** Opportunities for health and wellness companies to provide products and services for consumers seeking allergen-free options. ## Related on Trend Hunter - [Artisanal Gluten-Free Deliveries](https://www.trendhunter.com/trends/wildgrain.md) - [Deli-Style Gluten-Free Breads](https://www.trendhunter.com/trends/gluten-free-deli-style-loaves.md) - [Artisan-Inspired Gluten-Free Breads](https://www.trendhunter.com/trends/dr-schr-breads.md) - [Seed-Infused Gluten-Free Breads](https://www.trendhunter.com/trends/warburtons-glutenfree.md) - [Spiced QSR Sandwich Breads](https://www.trendhunter.com/trends/ghost-pepper-bread.md) - [Prime Rib Sandwiches](https://www.trendhunter.com/trends/prime-rib-steak-sub.md) - [Ghost Pepper Sub Sandwiches](https://www.trendhunter.com/trends/subway-2.md) - [Savory Chicken Meatball Sandwiches](https://www.trendhunter.com/trends/chicken-parmesan-meatball-sub.md) - [Gluten-Free Sweet Rolls](https://www.trendhunter.com/trends/briochestyle-sweet-rolls.md)