# Rice-Based Bread Crumbs Trader Joe’s Gluten Free Rice Crumbs are Breading Without the Gluten By Katherine Pendrill | Published 2019-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gluten-free-rice-crumbs References: [traderjoes](https://www.traderjoes.com/digin/post/gluten-free-rice-crumbs) [Trader Joe's](https://www.trendhunter.com/trends/gluten-free-pizza-crusts) is making it easier than ever for [gluten-free consumers](https://www.trendhunter.com/trends/cheezit-gluten-free) to add a bit of breading to their favorite dishes with its new Gluten Free Rice Crumbs. As the name might suggest, Trader Joe’s new Gluten Free Rice Crumbs are essentially a rice-based version of the breadcrumbs that many people use to coat chicken, macaroni, and other dishes. To create the Gluten Free Rice Crumbs, Trader Joe's supplier starts with medium-grain white rice that's been puffed and salted. The rice is then ground down into crumbs "to create a gloriously crisp crunch when baked or fried." With a mild flavor and no added sugar, the new Gluten Free Rice Crumbs are perfect for sweet and savory dishes alike. And in addition to being gluten-free, the crumbs are also kosher-certified. Image Credit: *Trader Joe's.* ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gluten-free Alternatives:** Creating innovative and delicious gluten-free alternatives for popular food items, such as rice-based bread crumbs, provides new opportunities for food companies. - **Health-conscious Ingredients:** Using natural and wholesome ingredients like rice to create healthier versions of everyday products opens up possibilities for companies to cater to health-conscious consumers. - **Convenient Cooking Solutions:** Developing convenient and easy-to-use cooking ingredients, like ready-to-use rice crumbs, allows companies to tap into the busy lifestyles of consumers seeking quick and hassle-free meal options. ### Who This Affects Most - **Gluten-free Food Industry:** The gluten-free food industry can explore the production of diverse and innovative gluten-free alternatives, like rice-based bread crumbs, to cater to the growing demand for gluten-free options. - **Health Food Market:** The health food market can capitalize on the use of natural and nutritious ingredients, such as rice, to develop a wide range of healthier food alternatives and attract health-conscious consumers. - **Convenience Food Sector:** The convenience food sector can introduce more pre-made cooking ingredients, like ready-to-use rice crumbs, to provide time-saving and convenient options for busy individuals looking for hassle-free meal preparations. ## Related on Trend Hunter - [Crisp Gluten-Free Pizza Crusts](https://www.trendhunter.com/trends/gluten-free-pizza-crusts.md) - [Gluten-Free Chocolate Chip Cookies](https://www.trendhunter.com/trends/gluten-free-chocolate-chip-cookies.md) - [Cauliflower-Based Ravioli Pastas](https://www.trendhunter.com/trends/gluten-free-cheese-ravioli.md) - [Versatile Crispy Rice Cereals](https://www.trendhunter.com/trends/crispy-rice-cereal.md) - [Rice Flour Blueberry Muffins](https://www.trendhunter.com/trends/gluten-free-blueberry-muffins.md) - [Gluten-Free Madeleine Cookies](https://www.trendhunter.com/trends/gluten-free-madeleine-cookies.md) - [Crunchy Multi-Seed Crackers](https://www.trendhunter.com/trends/organic-seedy-crackers.md) - [Ready-To-Bake Gluten-Free Pizzas](https://www.trendhunter.com/trends/trader-joes-gluten-free-cheese-pizza.md) - [Delicious Gluten-Free Pizza Dough](https://www.trendhunter.com/trends/glutenfree-pizza-dough.md)