# Blended Rice Alternatives The Green Giant Riced Veggies Blends are Gluten-Free Rice Alternatives By Laura McQuarrie | Published 2020-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gluten-free-rice-alternative References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/16117-green-giant-adds-dry-rice-alternatives-to-veggie-swap-ins-line) & [greengiant](https://www.greengiant.com/) [Green Giant](https://www.trendhunter.com/trends/green-giant-product) Riced [Veggies](https://www.trendhunter.com/trends/truheight-fruits-veggies-gummies) Blends are gluten-free rice alternatives that are made with simple combinations of vegetables and legumes that are free from sauces and seasonings. While Green Giant is known for is [frozen Veggie Swap-Ins line](https://www.trendhunter.com/trends/green-giant-1), these new additions are made in varieties like Red Lentil, Green Pea and Chickpea or Chickpea Cauliflower, and they can be purchased in the dry food aisle. The three Green Giant Riced Veggies Blend varieties boast 180 calories per serving, as well as nourishing sources of plant-based protein. Now that many health-conscious consumers are swapping out ingredients like broccoli and cauliflower for rice, other rice alternatives are emerging to help people get even more vegetables into their diets. Image Credit: Green Giant ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gluten-free Rice Alternatives:** Opportunity for developing innovative, gluten-free rice alternatives using vegetables and legumes that can appeal to health-conscious consumers. - **Vegetable-based Rice Substitutes:** Potential for creating vegetable-based rice substitutes like the Green Giant Riced Veggies Blends to provide nutritious, low-calorie options for those looking to incorporate more vegetables into their diets. - **Plant-based Protein Sources:** Disruptive innovation potential in creating new plant-based protein sources like the Green Giant Riced Veggies Blends, which offer nourishing sources of protein for health-conscious consumers. ### Where This Applies - **Frozen Food Industry:** Opportunity for frozen food companies to develop and market gluten-free rice alternatives like the Green Giant Riced Veggies Blends as a nutritious, convenient option for consumers. - **Health Food Industry:** Potential for health food companies to capitalize on the trend of vegetable-based rice substitutes by creating innovative products that cater to health-conscious consumers looking for low-calorie, nutritious options. - **Plant-based Protein Industry:** Disruptive innovation possibilities in the plant-based protein industry by incorporating new sources of protein like the Green Giant Riced Veggies Blends, which offer a nutritious, vegetable-based alternative to traditional rice. ## Related on Trend Hunter - [Gluten-Free Pasta Variants](https://www.trendhunter.com/trends/banza-1.md) - [Chromatic Cauliflower Side Dishes](https://www.trendhunter.com/trends/rainbow-cauliflower.md) - [Grain-Free Side Dishes](https://www.trendhunter.com/trends/riced-hearts-of-palm.md) - [Cauliflower-Based Ravioli Pastas](https://www.trendhunter.com/trends/gluten-free-cheese-ravioli.md) - [Ready-to-Prepare Frozen Veggie Products](https://www.trendhunter.com/trends/green-giant-products.md) - [Three-Ingredient Veggie Pastas](https://www.trendhunter.com/trends/veggie-pasta.md) - [Gut-Friendly Seasoned Rice Blends](https://www.trendhunter.com/trends/seasoned-rice.md) - [Gluten-Free Flour Blends](https://www.trendhunter.com/trends/glutenfree-flour-blend.md) - [Nutritious Veggie-Packed Frozen Foods](https://www.trendhunter.com/trends/path-of-life-products.md)