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# Ancient Grain Oats
These Gluten Free Organic Rolled Oats with Ancient Grains & Seeds are Vegan

By Katherine Pendrill | Published 2022-01-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gluten-free-organic-rolled-oats
References: [traderjoes](https://www.traderjoes.com/home/products/pdp/gluten-free-organic-rolled-oats-with-ancient-grains-and-seeds-072073)

![Ancient Grain Oats](https://cdn.trendhunterstatic.com/thumbs/467/gluten-free-organic-rolled-oats.jpeg)

[Trader Joe's](https://www.trendhunter.com/trends/loaded-fruit-nut-gluten-free-granola) has breakfast covered with the debut of its new Gluten Free Organic Rolled Oats with Ancient Grains & Seeds product.

As the lengthy name suggests, Trader Joe's new Gluten Free Organic Rolled Oats with Ancient Grains & Seeds is a unique take on your usual bag of oats. Each bag is loaded with black chia seeds, brown flax meal, amaranth, and quinoa flakes. The addition of these ancient grains gives the oats a uniquely earthy taste, while also upping the nutritional value. Each serving contains 1.2 grams of beta glucan fiber and is completely vegan-friendly.

As for serving, Trader Joe's Gluten Free Organic Rolled Oats with Ancient Grains & Seeds can be enjoyed with berries and other sweet toppers, or served savory with chili flakes and a fried egg on top.

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 45% | Activity: 75% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Ancient Grain Oats:** The trend of including ancient grains like amaranth and quinoa in breakfast oats provides an opportunity for businesses to create unique, healthy, and vegan-friendly products.
- **Gluten-free Breakfast Foods:** The growing demand for gluten-free breakfast foods creates an opportunity for businesses to create products that cater to health-conscious consumers with dietary restrictions.
- **Plant-based Protein:** The trend of incorporating plant-based protein sources like chia seeds and quinoa into breakfast foods presents an opportunity for businesses to create vegan-friendly products that appeal to health-conscious consumers.

### Where This Applies

- **Food and Beverage:** The food and beverage industry has an opportunity to create innovative products that cater to the growing demand for gluten-free, plant-based, and ancient grain-based breakfast foods.
- **Health and Wellness:** The health and wellness industry has an opportunity to promote the nutritional benefits of ancient grains and plant-based proteins, and to develop products that cater to health-conscious consumers with dietary restrictions.
- **Agriculture:** The agriculture industry has an opportunity to explore the cultivation of crops like amaranth and quinoa to meet the growing demand for ancient grains, and to develop new markets for these grains in the food and beverage industry.

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