# Individually Frozen Muffins Rule of Crumb's Gluten-Free Muffins are Ready to Thaw and Serve By Laura McQuarrie | Published 2016-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gluten-free-muffins References: [ruleofcrumb](https://www.ruleofcrumb.com/glutenfree/productdisplay/muffins-triple-chocolate) In order to cut down on food waste, Rule of Crumb makes its gluten-free muffins in individually wrapped and frozen portions. Once removed from the freezer, the "thaw-and-serve" muffins can be enjoyed within about three hours and have a seven-day shelf life once fully defrosted. The gluten-free muffins come in two varieties, Triple Chocolate and Blueberry, that are ideal for packing into lunches, taking as a [grab-and-go snack](https://www.trendhunter.com/trends/prime-bites-mini-muffins) or serving crumbled over ice cream desserts at home. The rise of on-the-go eating has inspired many baked goods manufacturers to adopt [individually packaged systems](https://www.trendhunter.com/trends/little-bites-biggie-muffins) that provide convenience and at the same time, assist consumers with portion control—each Rule of Crumb frozen muffin is just 100 grams. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Individually Packaged Food:** There is an opportunity for food manufacturers to create individually packaged food items that reduce waste and provide convenience to consumers. - **Frozen Convenience Foods:** The market for frozen convenience foods is growing as consumers seek quick and easy meal options that require minimal preparation. - **Gluten-free Products:** There is a growing demand for gluten-free products, presenting an opportunity for manufacturers to innovate and expand their offerings. ### Where This Applies - **Food Manufacturing:** Food manufacturers can explore individually packaged and frozen food production to meet the increasing demand for convenience and reduce food waste. - **Frozen Food Retail:** The frozen food retail industry can capitalize on the trend of individually packaged and frozen convenience foods by offering a variety of options to consumers. - **Gluten-free Market:** The gluten-free market is growing, and businesses can tap into this opportunity by developing innovative gluten-free products, like individually wrapped muffins. ## Related on Trend Hunter - [Free-From Breakfast Muffins](https://www.trendhunter.com/trends/breakfast-muffins.md) - [Rice Flour Blueberry Muffins](https://www.trendhunter.com/trends/gluten-free-blueberry-muffins.md) - [Premium Gluten-Free Muffins](https://www.trendhunter.com/trends/glutenfree-muffins.md) - [Free-From Prepackaged Baked Goods](https://www.trendhunter.com/trends/antoninas-glutenfree-bakery-range.md) - [Gluten-Free Chocolate Muffins](https://www.trendhunter.com/trends/gluten-free-double-chocolate-muffins.md) - [Gluten-Free Fruit Muffins](https://www.trendhunter.com/trends/gluten-free-strawberry-muffins.md) - [Citrusy Free-From Muffins](https://www.trendhunter.com/trends/lemon-streusel-muffin.md) - [Clean-Label Protein Muffins](https://www.trendhunter.com/trends/muffits.md) - [Triple Ginger Muffins](https://www.trendhunter.com/trends/gluten-free-triple-ginger-muffins.md)