# Gluten-Free Cheesy Pastas Kraft Recently Debuted the New Kraft Gluten Free Mac & Cheese By Grace Mahas | Published 2020-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gluten-free-mac-cheese1 References: [kraftheinzcompany](https://www.kraftheinzcompany.com/?Sgd) According to a recent survey, there are 3 million people in the USA with celiac disease and to accommodate these individuals, Kraft has expanded its offering with the introduction of the new Kraft Gluten Free Mac & Cheese. The new product is made from brown rice and corn pasta and offers the same smooth and deliciously cheesy taste as the original. Emily Violett, senior associate brand manager at [Kraft Heinz](https://www.trendhunter.com/trends/kraft), commented on the launch, stating: “Families love our [Kraft Mac & Cheese](https://www.trendhunter.com/trends/kraft-mac-cheese8), and we didn’t want to limit who could enjoy our iconic blue box. With our new gluten-free offering, fans with dietary restrictions or gluten intolerance can now have our deliciously cheesy Kraft Gluten Free Mac & Cheese, and that’s something to smile about!” Kraft Gluten Free Mac & Cheese the first gluten-free offering from the brand and is available at select retailers nationwide in the macaroni and cheese aisle. Image Credit: Kraft ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 2% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gluten-free Products:** The rise in gluten-free diets and increasing demand for gluten-free options presents an opportunity for brands to innovate and expand their product offerings. - **Dietary Restrictions:** Catering to individuals with dietary restrictions, such as gluten intolerance or celiac disease, creates opportunities for brands to tap into niche markets and generate loyal customer bases. - **Alternative Ingredients:** Using alternative ingredients, such as brown rice and corn pasta, allows brands to create gluten-free versions of popular foods while maintaining taste and quality. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the growing demand for gluten-free products by developing diverse offerings that cater to different dietary needs. - **Health and Wellness:** The health and wellness industry can offer products and services that support individuals with dietary restrictions, helping them maintain a balanced lifestyle. - **Retail:** Retailers can optimize their product assortments by including a wide range of gluten-free options, attracting and satisfying customers seeking specialized dietary choices. ## Related on Trend Hunter - [Vegan Mac and Cheeses](https://www.trendhunter.com/trends/kraft.md) - [Gluten-Free Instant Macaronis](https://www.trendhunter.com/trends/goodles-glutenfree.md) - [Cheesy Vegan-Friendly Pastas](https://www.trendhunter.com/trends/kraft-mac-cheese6.md) - [Dairy-Free Instant Macaronis](https://www.trendhunter.com/trends/daiya-mac-cheese.md) - [Gourmet Dairy-Free Macaroni Meals](https://www.trendhunter.com/trends/daiya-deluxe-mac-cheeze.md) - [Gluten-Free Pasta Variants](https://www.trendhunter.com/trends/banza-1.md) - [Gluten-Free Pasta Collections](https://www.trendhunter.com/trends/gluten-free-giadzy-pasta.md) - [Seasoned Cheesy Macaroni Products](https://www.trendhunter.com/trends/velveeta-shells-cheese.md) - [Plant-Based Boxed Noodle Dishes](https://www.trendhunter.com/trends/kd-notmacandcheese.md)