# Gluten-Free Holiday Cookies Walker’s Shortbread Brings Back Its Holiday Gift Assortment By Adam Harrie | Written with AI assistance | Published 2026-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gluten-free-holiday-cookies References: [snackandbakery](https://www.snackandbakery.com/articles/116620-walkers-shortbread-rereleases-gf-holiday-cookies)  [Walker’s](https://www.trendhunter.com/trends/walkers-shortbread) Shortbread brought back its ‘[Gluten-Free Holiday Assortment](https://www.trendhunter.com/trends/dr-schr-seasonal-products)’ for holiday hosts, gifters and anyone seeking cookies that guests avoiding gluten can share. The family-owned Scottish bakery, founded in 1898, puts ‘Gluten-Free Shortbread Rounds’ beside ‘Gluten-Free Chocolate Chip Shortbread’ in one package. Each box contains 18 cookies, with nine pieces of each style, so buyers get a plain shortbread option and a chocolate-studded one without buying separate packs. Made with butter, sugar and salt, the assortment keeps the familiar shortbread profile while opening the spread to more eaters. Walker’s Shortbread shows how a $10.95 price can turn gluten-free shortbread into an easy add-on for dessert tables and [gift baskets](https://www.trendhunter.com/trends/cooper-street-holiday-gift-box) rather than a separate specialty purchase, while putting both cookie styles in one box widens its holiday reach without moving away from its core shortbread format. Image Credit: Walker's Shortbread ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 67% | Activity: 33% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Holiday Treats:** Seasonal desserts that accommodate dietary restrictions can broaden celebration-based purchasing while preserving familiar flavors and giftable formats. - **Dual-flavor Assortments:** Bundled varieties in one package create value for shoppers seeking choice, convenience, and reduced need for multiple specialty purchases. - **Accessible Gluten-free Gifting:** Premium gluten-free baked goods at approachable prices can shift allergy-friendly products from niche substitutes into mainstream holiday add-ons. ### Where This Applies - **Specialty Foods:** Diet-conscious product lines with traditional taste profiles can expand category participation among hosts, gifters, and shared-occasion consumers. - **Bakery Products:** Heritage bakery brands have room to modernize core recipes with inclusive formulations that maintain recognizable textures and indulgent appeal. - **Holiday Retail:** Seasonal gift assortments featuring dietary inclusivity can strengthen impulse buying across baskets, dessert tables, and festive merchandising displays. ## Related on Trend Hunter - [Expansive Seasonal Cookie Ranges](https://www.trendhunter.com/trends/pepperidge-farm-holiday-cookies.md) - [Springtime Shortbread Biscuit Snacks](https://www.trendhunter.com/trends/mini-shortbread-eggs.md) - [British Dessert Shortbread Snacks](https://www.trendhunter.com/trends/sticky-toffee-shortbread-rounds.md) - [Elevated Holiday-Ready Cookies](https://www.trendhunter.com/trends/last-crumb-2.md) - [Patriotic Biscuit Packaging](https://www.trendhunter.com/trends/walkers-shortbread-mini-tin-cubes.md) - [Gluten-Free Mini Cookies](https://www.trendhunter.com/trends/tiny-tate.md) - [Snack-Sized Citrus Shortbread Snacks](https://www.trendhunter.com/trends/walkers-lemon-spring-mini-bags.md) - [Heatable Shortbread Snacks](https://www.trendhunter.com/trends/walkers-shortbread-wee-chunkies.md) - [Whimsical Free-From Cookie Mixes](https://www.trendhunter.com/trends/valentines-day-cookie-mixes.md)