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# Gluten-Free Chocolate Cereals
Trader Joe’s Gluten Free Cocoa Crunch Cereal Tastes Like Dessert

By Katherine Pendrill | Published 2019-03-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gluten-free-cocoa-crunch-cereal
References: [traderjoes](https://www.traderjoes.com/digin/post/gluten-free-cocoa-crunch-cereal)

[Trader Joe's](https://www.trendhunter.com/trends/gluten-free-chocolate-chip-cookies) is looking to make breakfast a little more interesting for those who can't eat gluten with its new Gluten Free Cocoa Crunch Cereal. Full of flavor, but completely free of gluten, this cereal is a tasty new breakfast, snack, or dessert option for anyone who adheres to a gluten-free diet.

Trader Joe’s Gluten Free Cocoa Crunch Cereal is a fun new breakfast product that turns dessert into a delicious morning meal. The cereal consists of light cereal pieces with an airy texture and a "hit of rice flour nuttiness." The cereal is also made with Dutch cocoa powder, which gives it a rich chocolate taste. However, Trader Joe's claims that the best part is at the end of the meal when the cereal "turns the whole bowl of milk (or non-dairy alternative) rich and chocolatey."

Image Credit: *Trader Joe's.*

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 4% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Gluten-free Food:** The trend towards gluten-free food shows no signs of slowing down and presents opportunities for companies to innovate in the food industry by creating products that cater to those with dietary restrictions.
- **Alternative Milk Products:** As more people turn to dairy-free alternatives, there is an opportunity for companies to create innovative milk products that can complement gluten-free cereals as well as other foods.
- **Dessert-inspired Breakfast Foods:** The growing demand for sweet, dessert-inspired breakfast foods such as the Gluten-Free Cocoa Crunch Cereal presents an opportunity for companies to develop new products and expand their offerings.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry has a clear opportunity to capitalize on the gluten-free trend by developing innovative products that cater to those with dietary restrictions.
- **Alternative Milk:** The rise in demand for alternative milk presents an opportunity for companies in the dairy industry to explore new options and capitalize on the trend towards dairy-free alternatives.
- **Cereal:** Cereal manufacturers can capitalize on the demand for gluten-free and dessert-inspired breakfast options by creating innovative new products that cater to this growing market.

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