# Nutrient-Rich Protein Cakes Smartcake are 38-Calorie Gluten-Free Cakes with Four Grams of Protein By Laura McQuarrie | Published 2019-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gluten-free-cake References: [smartbakingco](https://smartbakingco.com/product/lemon-smartcake-shipper-box/) As an alternative to the many [protein bars on the market](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars), Smartcake sets itself apart as a [gluten-free cake snack](https://www.trendhunter.com/trends/quest-bake-shop) that's rich in nutrients and free from sugar and starch. A 38-calorie Smartcake is packed with four grams of protein and [five grams of fiber](https://www.trendhunter.com/trends/puffed-oat-cakes) with simple ingredients like eggs, whey protein isolate and a proprietary fiber blend of oat fiber, corn fiber and flax. In place of regular sugar, these cakes favor the use of monk fruit as a natural sweetener. The gluten-free snack cakes are touted as being "Beyond Gluten Free" for the many benefits that they share. The snack cakes are sold in a variety of flavors, including Cinnamon, Raspberry Cream, Lemon and Chocolate, which come in boxes that contain packs of two Smartcakes for convenient, on-the-go snacking. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Gluten-free Snacks:** Smartcake showcases the growing demand for gluten-free snacks without sacrificing taste and nutrients. - **Healthy Desserts:** Smartcake highlights the trend towards healthier dessert options without sacrificing indulgence. - **Alternative Proteins:** Smartcake reveals the trend towards using alternative proteins like whey protein isolate in snacks and desserts. ### Industries Being Reshaped - **Food and Beverage:** Smartcake presents an opportunity for food and beverage companies to enter the growing gluten-free and healthy dessert market. - **Fitness and Nutrition:** Smartcake offers opportunities for businesses in the fitness and nutrition industry to sell protein-rich snacks. - **Alternative Sweeteners:** Smartcake suggests opportunities for businesses that provide alternative natural sweeteners like monk fruit to replace regular sugar. ## Related on Trend Hunter - [Crispy Protein-Packed Snack Cakes](https://www.trendhunter.com/trends/profusion-protein-cakes.md) - [Low-Sugar Cake-Flavored Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch-birthday-cake-protein-bar.md) - [Cake-Flavored Nutrition Bars](https://www.trendhunter.com/trends/barebells-birthday-cake.md) - [Nostalgic Low-Carb Cookies](https://www.trendhunter.com/trends/snickerdoodle-smartcookie.md) - [Low-Sugar Protein Donuts](https://www.trendhunter.com/trends/quest-bake-shop-donuts.md) - [Keto-Friendly Mug Cakes](https://www.trendhunter.com/trends/microwavable-mug-cakes.md) - [Strawberry Cake Protein Cookies](https://www.trendhunter.com/trends/strawberry-cake-frosted-cookies.md) - [Decadent Protein Treats](https://www.trendhunter.com/trends/protein-pastries.md) - [Mini Protein Cheesecakes](https://www.trendhunter.com/trends/protein-cheesecake.md)