# Upcycled Gluten-Free Brownies Hudson Valley Cold Pressed Oils' Brownie Mix Uses Sunflower Meal By Laura McQuarrie | Published 2019-06-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/gluten-free-brownies References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/14036-upcycled-ingredients-trending-at-fancy-food-show) & [hudson-valley-cold-pressed-oils.myshopify](https://hudson-valley-cold-pressed-oils.myshopify.com/collections/all/products/gluten-free-sunflower-brownie-mix) Gluten-free brownies can be prepared with a variety of alternative flour products but [Hudson Valley](https://www.trendhunter.com/trends/stripe-throw-blanket) Cold Pressed Oils favors the use of sunflower meal, a by-product that comes from extracting the oil from sunflower seeds. The brand's Gluten-Free Sunflower Brownie Mix is made with just a few simple ingredients, including sugar, cocoa powder, baking powder, vanilla powder and salt, alongside the aforementioned sunflower flour. To prepare a batch of [gluten-free brownies at home](https://www.trendhunter.com/trends/fairytale-brownies-magic-morsels), consumers need only add a few other fresh ingredients like eggs, butter and water. While Hudson Valley Cold Pressed Oils is able to make a variety of new products from by-products that come from making its own oils, start-ups are creating entire businesses out of repurposing goods from the food and beverage industry that would otherwise go to waste. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycled Food Products:** Creating new products from by-products can lead to innovative and sustainable solutions in the food industry. - **Gluten-free Alternatives:** Developing alternative flours for gluten-free products presents opportunities for niche markets and consumer demand. - **Sustainable Food Production:** Using by-products to create food products aligns with the growing consumer preference for sustainable and environmentally friendly options. ### Industries Being Reshaped - **Food and Beverage:** Repurposing goods from the food and beverage industry offers opportunities for creating innovative products and reducing waste. - **Health and Wellness:** The gluten-free market continues to expand, providing growth potential for businesses specializing in gluten-free alternatives. - **Sustainable Manufacturing:** Implementing upcycling practices in the food industry can lead to new opportunities for sustainable manufacturing and packaging solutions. ## Related on Trend Hunter - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/upcycled-baking.md) - [Gluten-Free Brownie Mixes](https://www.trendhunter.com/trends/gluten-free-double-chocolate-brownie.md) - [Upcycled Grapeseed Flours](https://www.trendhunter.com/trends/grapeseed-flour.md) - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Health-Conscious Brownie Mixes](https://www.trendhunter.com/trends/grainfree-fudge-brownie-mix.md) - [Upcycled Oat Proteins](https://www.trendhunter.com/trends/oatgold.md) - [Climate-Friendly Cupcake Mixes](https://www.trendhunter.com/trends/vanilla-cake-cupcake-mix.md) - [Upcycled Pancake Mixes](https://www.trendhunter.com/trends/plant-based-pancakes.md)