# Gluten-Free Superfood Rolls Panera's Gluten-Free Bread Roll is Infused with Herbs and Seeds By Laura McQuarrie | Published 2016-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gluten-free-bread-roll References: [qsrmagazine](https://www.qsrmagazine.com/news/panera-puts-its-first-gluten-free-bread-test) & [panerabread](https://www.panerabread.com/en-us/articles/avoiding-gluten.html) [Panera's](https://www.trendhunter.com/trends/panera-brands) Rosemary Focaccia gluten-free bread roll offers a flavorful alternative for consumers who avoid the consumption of food items that contain gluten. The roll is made with a variety of nourishing ingredients, including olive oil, sprouted chia and flax seeds, as well as broccoli and whole-grain white sorghum, which is said to add a nutty flavor to the gluten-free bread. Although Panera does make many of its baked goods in-store, the gluten-free Rosemary Foccacia Roll is set apart from the rest and made off-site in order to prevent cross-contamination. As a [QSR](https://www.trendhunter.com/trends/bread-option) chain that largely specializes in baked goods, fresh breads and sandwiches, Panera is now making room for more options on its menu that don't include bread at all with a range of soups and salads. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 19% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Gluten-free Alternatives:** Opportunities to develop and offer gluten-free options to cater to the growing market of consumers who avoid gluten. - **Superfood Infused Products:** Innovation could focus on using superfoods like chia, flax seeds, and whole-grain white sorghum, in product development to create healthier alternatives. - **Cross-contamination Prevention:** Opportunities to implement cross-contamination preventive measures in food manufacturing facilities targeting consumers with food allergies and intolerances. ### Where This Applies - **Bakery:** Innovation could focus on creating gluten-free and superfood infused bakery products to cater to a health-conscious market with growing need for gluten-free options. - **Food Manufacturing:** Opportunities to improve cross-contamination prevention and create unique superfood-infused ingredients for use in other products across the food industry. - **Restaurant and QSR Chains:** Opportunities to diversify menus and offer healthier, gluten-free and superfood infused options to cater to health-conscious consumers and diversify menus. ## Related on Trend Hunter - [Gluten-Free Dinner Rolls](https://www.trendhunter.com/trends/brown-serve-dinner-rolls.md) - [Seed-Infused Gluten-Free Breads](https://www.trendhunter.com/trends/warburtons-glutenfree.md) - [Seed-Packed Ready-to-Bake Rolls](https://www.trendhunter.com/trends/multiseed-bread-rolls.md) - [Inaugural Organic Bread Rolls](https://www.trendhunter.com/trends/organic-rock-n-rolls.md) - [Deli-Style Gluten-Free Breads](https://www.trendhunter.com/trends/gluten-free-deli-style-loaves.md) - [Gluten-Free Frozen Pastries](https://www.trendhunter.com/trends/gluten-free-easy.md) - [Artisan-Inspired Gluten-Free Breads](https://www.trendhunter.com/trends/dr-schr-breads.md) - [Artisanal Gluten-Free Deliveries](https://www.trendhunter.com/trends/wildgrain.md) - [Deli-Inspired Gluten-Free Bakery Items](https://www.trendhunter.com/trends/oaf-products.md)