# Jackfruit-Based Fish Filets Trader Joe's Has New Gluten Free Battered Plant-Based Fish Fillets By Katherine Pendrill | Published 2023-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gluten-free-battered-plantbased-fish-fillets References: [traderjoes](https://www.traderjoes.com/home/products/pdp/gluten-free-battered-plant-based-fish-fillets-074251)  [Trader Joe's](https://www.trendhunter.com/trends/gluten-free-breaded-shrimp) is making it easier than ever for consumers of all dietary needs to enjoy the delicious taste of fish with its new Gluten Free Battered Plant-Based Fish Fillets. While the new Gluten Free Battered Plant-Based Fish Fillets do not actually contain any fish, they're made from an ingenious blend of [king oyster mushrooms and jackfruit](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket). This [plant-based blend](https://www.trendhunter.com/trends/black-cod-alternative) is then coated in a light, crunchy, gluten-free batter for that classic frozen fish filet experience. As Trader Joe's explains, "These totally vegan, gluten-free Fillets capture all the same flavors and textures you’d expect from a boardwalk basket of fried fish, all while containing no animal-derived ingredients." Perfect for vegans, omnivores, and pescetarians alike, the new fish fillets offer a delicious entree or appetizer option for any night of the week. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 66% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Seafood:** The rise of plant-based alternatives to seafood creates opportunities for companies to expand their product offerings and cater to growing vegan and flexitarian consumer segments. - **Jackfruit Innovation:** Jackfruit's versatility and meat-like texture make it a prime ingredient for imitation meat products, paving the way for increased research and development in this area. - **Gluten-free Convenience:** With more consumers seeking out gluten-free options, the development of convenient, ready-to-eat meals that cater to this dietary need presents an opportunity for food companies to tap into this growing market. ### Where This Applies - **Food Retail:** As more consumers adopt plant-based and gluten-free diets, grocers can increase sales and remain competitive by stocking a variety of these products on their shelves. - **Food Manufacturing:** Food manufacturers have the opportunity to innovate by developing new products that utilize jackfruit or other plant-based ingredients to meet the growing demand for meat alternatives. - **Fast Food:** With many fast food chains expanding their plant-based offerings, there is an opportunity for the industry as a whole to invest in developing new products that cater to the growing number of consumers seeking out meatless options. ## Related on Trend Hunter - [Plant-Based Fish Substitutes](https://www.trendhunter.com/trends/jackfruit-fish-fillet.md) - [Plant-Based Fish Fillets](https://www.trendhunter.com/trends/schouten.md) - [Gluten-Free Breaded Shrimps](https://www.trendhunter.com/trends/gluten-free-breaded-shrimp.md) - [Wild-Caught Cod Fillets](https://www.trendhunter.com/trends/wild-caught-cod-fillets.md) - [Nutritious Plant-Based Fish Fillets](https://www.trendhunter.com/trends/kinda-cod.md) - [Sustainable Seafood-Free Fillets](https://www.trendhunter.com/trends/fishless-fillets.md) - [Crispy Vegan Fish Burgers](https://www.trendhunter.com/trends/vegan-fish-burger.md) - [Plant-Based Crispy Fried Shrimps](https://www.trendhunter.com/trends/fried-shrimp.md) - [Beet-Based Vegan Poke](https://www.trendhunter.com/trends/trader-joes-vegan-poke.md)