# Fiery Food Flasks The Glugg Thirst Extinguisher Water Bottle Rescues You from Spicy Snacks By Amelia Roblin | Published 2011-04-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/glugg-thirst-extinguisher-water-bottle References: [7gadgets](http://www.7gadgets.com/2011/04/06/glugg-water-bottle/34003) & [nottheusual](http://www.nottheusual.co.uk/products/Glugg-Thirst-Extinguisher-Water-Bottle.html) Consistent dehydration is not good for health, and an item like the Glugg Thirst Extinguisher water bottle exists to point out the necessity of [regular liquid intake](https://www.trendhunter.com/trends/puffin-drinkware). Equating a dry mouth with an uncontrolled fire, these clever canteens take on the appearance of something else. The red and silver drinking vessels are modeled on the appearance of [compact home fire extinguishers](https://www.trendhunter.com/trends/gravy-extinguisher), and succeed as such without any real deviation from the mainstream form of such [metal flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask). They truly take on the iconic look, thanks to the respectively white and black labeling in bold sans serif font. Images of a fire hydrant and the conventional symbolism of such potent products gives each Glugg Thirst Extinguisher water bottle an urgent novel appeal. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 34% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Clever Canteens:** Creating water bottles that resemble a different object, like a fire extinguisher, can be a disruptive innovation opportunity for companies in the beverage industry. - **Novel Appeal:** Designing products with urgent and eye-catching aesthetics, such as labeling inspired by fire hydrants, can create disruptive innovation opportunities for companies in various consumer goods industries. - **Regular Liquid Intake:** Promoting the necessity of staying hydrated and offering unique water bottle designs can create disruptive innovation opportunities for companies in the health and wellness industry. ### Industries Being Reshaped - **Beverage Industry:** Developing water bottles that mimic everyday objects can be a disruptive innovation opportunity for companies in the beverage industry, attracting consumers with unique designs. - **Consumer Goods Industry:** Creating novel and visually appealing products with unconventional aesthetics can be a disruptive innovation opportunity for companies in the consumer goods industry, capturing consumer attention and interest. - **Health and Wellness Industry:** Promoting regular liquid intake and offering innovative water bottles can be a disruptive innovation opportunity for companies in the health and wellness industry, catering to consumers' hydration needs with unique designs. ## Related on Trend Hunter - [Motivational Hydration Bottles](https://www.trendhunter.com/trends/disruptive-drinkware.md) - [Glowing Water Bottles](https://www.trendhunter.com/trends/glowyld-collection.md) - [Hyper-Durable Hydration Bottles](https://www.trendhunter.com/trends/hydro-flask-sport-bottle.md) - [Lightweight Hydration Bottles](https://www.trendhunter.com/trends/hidratespark-pro.md) - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Minimalist Appliance Water Bottles](https://www.trendhunter.com/trends/smeg-and-24bottles.md) - [Sleek Cyclist Water Bottles](https://www.trendhunter.com/trends/cyclist-water-bottle.md) - [Oversized Hydration-Tracking Water Bottles](https://www.trendhunter.com/trends/ghydion-gallon.md) - [Style-Focused Water Bottles](https://www.trendhunter.com/trends/ultralight-series-water-bottles.md)