# Retailer-Backed Wellness Support Programs GNC Launches The First-Ever GLP-1 Support Program By Jana Pijak | Published 2024-11-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/glp1-support-program References: [prnewswire](https://www.prnewswire.com/news-releases/gnc-becomes-first-major-retailer-to-launch-glp-1-support-program-302129429.html)  Wellness-focused brand [GNC](https://www.trendhunter.com/trends/gnc-glp-1-store-section) has introduced a groundbreaking [GLP-1 support program](https://www.trendhunter.com/trends/myglp-system), becoming the first major retailer to provide dedicated resources for users of GLP-1 agonists—medications commonly prescribed for weight management. This program addresses side effects like muscle loss, digestive issues, and nutritional gaps, enhancing treatment sustainability for the estimated 130 million Americans who may benefit from GLP-1 therapy. GNC’s new in-store section, available across 2,300 U.S. locations, includes scientifically-backed products, such as HMB for muscle preservation, Supergut for [digestive health](https://www.trendhunter.com/trends/atkins-strong), and multivitamins for nutrient support. The initiative also extends to staff, who have received specialized training from dietitians to offer targeted guidance. Beyond products, GNC provides online resources on meal planning, fitness, and resistance training for GLP-1 users, developed with input from healthcare experts at Revive Health. This support program aligns with GNC’s mission to empower individuals in their wellness journey while taking shifting consumer mindsets into account. Image Credit: GNC ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 59% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Retailer-backed Health Programs:** GNC's comprehensive support initiative exemplifies the growing trend of retailers expanding into personalized health management services. - **Integrated Wellness Systems:** The combination of in-store products and online resources highlights an emerging trend where wellness solutions are increasingly integrated to offer a holistic approach. - **Specialized Staff Training:** GNC's investment in specialized staff training reflects a trend towards enhanced customer service through advanced knowledge and expertise in wellness. ### Who This Affects Most - **Nutraceuticals:** The focus on scientifically-backed supplements for muscle preservation and digestive health positions the nutraceutical industry as crucial in supporting medical treatments. - **Retail Healthcare:** With retailers like GNC providing specialized health programs, the retail healthcare industry is poised to expand its role in preventive and supportive care. - **Digital Health and Wellness:** Online resources for meal planning and fitness underscore the importance of the digital health industry in providing accessible and expert-driven wellness guidance. ## Related on Trend Hunter - [GLP-1-Tailored Store Sections](https://www.trendhunter.com/trends/gnc-glp-1-store-section.md) - [Weight Wellness Supplement Systems](https://www.trendhunter.com/trends/whole-health-rx.md) - [GLP-1-Focused Nutritional Supplements](https://www.trendhunter.com/trends/replenza.md) - [GLP-1 Nutrition Support Platforms](https://www.trendhunter.com/trends/glp1-nutrition.md) - [Weight Loss-Supplementing Functional Gummies](https://www.trendhunter.com/trends/glp1-medication-support.md) - [GLP-1 Supplement Ranges](https://www.trendhunter.com/trends/sowell-glp1-support-system.md) - [Weight-Loss Drug Companion Supplements](https://www.trendhunter.com/trends/glp1-nutrition-companion-classic.md) - [GLP-1 Therapy Supplements](https://www.trendhunter.com/trends/glp1-support-products.md) - [Weight Support Supplements](https://www.trendhunter.com/trends/glp1-support.md)