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# Color-Changing Fetch Toys
The Nite Ize GlowStreak LED Dog Ball Allows for Nighttime Games of Fetch

By Katherine Pendrill | Published 2017-05-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/glowstreak
References: [niteize](http://www.niteize.com/product/GlowStreak-LED-Ball.asp) & [youtu.be](https://youtu.be/Go2uYbZWCuU)

For ball-obsessed pups that like to keep playing even after the sun goes down, Nite Ize has created a luminous fetch toy called the GlowStreak LED dog ball. Fun for humans and their four-legged friends, the [color-changing ball](https://www.trendhunter.com/trends/cheerble-wicked-ball-m3) is the perfect outdoor pet accessory.

The GlowStreak is a [durable rubber ball](https://www.trendhunter.com/trends/canine-soccer-ball) that is the same size as the average tennis ball. Inside the ball is a motion-activated LED light module that will light up red or rotate through a series of disco colors with each bounce. The ball also features an auto-shut off function that kicks in after 10 minutes without a bounce. As a result, the ball is easy to find even if it bounces too far.

Invincible to water, slobber or teeth, the [color-changing fetch toy](https://www.trendhunter.com/trends/curated-dog-toys) is appropriate for dogs of any size.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 44% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### What Makes This Trend Stand Out

- **Color-changing Fetch Toys:** Disruptive innovation opportunity: Creating more interactive and engaging pet toys by incorporating color-changing technology.
- **Nighttime Pet Accessories:** Disruptive innovation opportunity: Developing a range of pet accessories specifically designed for nighttime use, such as illuminated leashes and collars.
- **Motion-activated LED Toys:** Disruptive innovation opportunity: Expanding the market for motion-activated LED toys beyond pet products, such as developing interactive LED toys for children.

### Sectors Adopting This

- **Pet Toys:** Disruptive innovation opportunity: Incorporating technology, such as motion-activated LED lights, into pet toys to enhance playtime and engagement.
- **Outdoor Gear:** Disruptive innovation opportunity: Designing outdoor gear with safety features for low-light conditions, such as illuminated camping equipment.
- **Children's Toys:** Disruptive innovation opportunity: Creating interactive and educational toys for children that utilize motion-activated LED technology.

## Related on Trend Hunter

- [Adjustable Gripper Dog Toys](https://www.trendhunter.com/trends/fetchpro.md)
- [LED-Equipped Nighttime Baseballs](https://www.trendhunter.com/trends/lightup-baseball.md)
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- [Zoomie-Inducing Dog Toys](https://www.trendhunter.com/trends/plushdog-toy.md)
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- [Obstacle Avoidance Pet Toys](https://www.trendhunter.com/trends/uahpet-iretriever-dog-ball-launcher.md)