# Nighttime-Friendly Tissues Glow-in-the-Dark Toilet Paper Facilitates Midnight Bathroom Navigation By Amelia Roblin | Published 2013-12-06 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/glowinthedark-toilet-paper References: [likecool](http://www.likecool.com/Glow_in_the_Dark_Toilet_Paper--Other--Home.html) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=30967905&cm_mmc=CJ-_-Affiliates-_-Skimlinks-_-11389065) You could think about installing a nightlight in your washroom, if midnight trips to the John are a common occurrence. Alternatively, you could opt for a [roll of Glow-in-the-Dark Toilet Paper](https://www.trendhunter.com/trends/glowinthedark1) that will help guide you to your porcelain throne. Available at [Urban Outfitters](https://www.trendhunter.com/trends/lightweight-and-adorable), the [bathroom tissue](https://www.trendhunter.com/trends/krazy-klean-walla) looks unassuming in the daytime, but it emits a phosphorescent green glow when the lighting is very low. Whether it's locating a fresh roll from a dark cupboard or having a helpful point of reference during a power outage, this quirky lavatory item fulfills necessity and more. Glow-in-the-Dark Toilet Paper enables you to complete your bladder relief ritual without any need to switch on a light and shock your sensitive nocturnal eyes. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 33% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Glow-in-the-dark Products:** The trend of creating glow-in-the-dark products like toilet paper presents an opportunity for innovative and fun nighttime solutions across various industries. - **Nighttime Accessibility:** The trend of developing nighttime-friendly products, such as glow-in-the-dark toilet paper, highlights the opportunity for businesses to create more accessible and user-friendly experiences during low-light conditions. - **Novelty Personal Care Items:** The trend of introducing quirky personal care items like glow-in-the-dark toilet paper showcases the potential for disruptive innovations that add a touch of fun and uniqueness to everyday routines. ### Where This Applies - **Consumer Goods:** The consumer goods industry can adopt glow-in-the-dark technology and incorporate it into a wide range of products to provide unique nighttime experiences. - **Hospitality:** The hospitality industry can leverage nighttime-friendly products, such as glow-in-the-dark toilet paper, to enhance guest experiences and cater to their needs during dimly lit environments. - **Home Improvement:** The home improvement industry can explore the integration of glow-in-the-dark materials into various household products to improve nighttime visibility and convenience. ## Related on Trend Hunter - [Festively Painted Toilet Paper](https://www.trendhunter.com/trends/bim-bam-boo-jingle-rolls-toilet-paper.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md) - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Astronaut Night Light Projectors](https://www.trendhunter.com/trends/night-light-projectors.md) - [Toilet Paper Gels](https://www.trendhunter.com/trends/wet-wipe-alternative.md) - [Endless Toilet Paper Rolls](https://www.trendhunter.com/trends/forevr-roll.md) - [Indoor Gardening Glowing Petunias](https://www.trendhunter.com/trends/firefly-petunia.md) - [Glow-in-the-Dark Marshmallow Packaging](https://www.trendhunter.com/trends/jetpuffeds.md) - [Illuminated Public Artful Toilets](https://www.trendhunter.com/trends/hiroo-east-park.md)