# Rainbow Light-Up Teddies This Glow-in-the-Dark Bear Pillow Adds a Colorful Touch to the Nursery By Alyson Wyers | Published 2013-08-12 | Updated 2013-08-14 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/glowinthedark-bear References: [fancy](http://fancy.com/things/302863567336509219/Luminous-Pillow-Teddy) & [fancy](http://fancy.com) This glow-in-the-dark bear plushie will help your child overcome his or her fear of the dark. The luminous pillow teddy uses a color gradient progressive. The colorful LED lights derive power from low voltage batteries, and the light is composed of quality cotton 15D-A and lint. The safe to use glow-in-the-dark bear is a great addition to any nursery or young child's bedroom. Not only does the bear act as a nightlight, he also makes a [cuddly companion](https://www.trendhunter.com/trends/sleepy-blobfish-plushie) for kids. His multicolored luminosity will stimulate babies while slightly older children can learn the names of different colors. The [teddy bear's large size](https://www.trendhunter.com/trends/comforting-pillow) also means he acts as a friendly pillow whether in the crib or on the couch watching cartoons. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Glow-in-the-dark Toys:** There is an opportunity for toy manufacturers to create more innovative and interactive glow-in-the-dark toys. - **Multifunctional Nightlights:** The market for multifunctional nightlights that act as both comforting companions and educational tools for young children is expanding. - **Smart Plushies:** The integration of smart technology into plushies like this glow-in-the-dark bear could revolutionize the toy industry by adding new layers of interactivity and educational value. ### Industries Being Reshaped - **Toy Manufacturing:** Toy manufacturing companies should consider experimenting with creative and innovative features like glow-in-the-dark and educational lights. - **Children's Furniture:** The incorporation of soft, light-emitting features into children's furniture items like stuffed toys could create an entirely new furniture submarket. - **Smart Technology:** The application of smart technology to toys and soft furnishings could extend usage beyond just comfort and entertainment, to become educational and helpful items that can stimulate young minds. ## Related on Trend Hunter - [Rechargeable Multicolored Dinosaur Lights](https://www.trendhunter.com/trends/globe-electric.md) - [Large Animal Plush Toys](https://www.trendhunter.com/trends/polar-bear-oversized-plush-cuddle-animal-body-pillow.md) - [Soothing Speaker-Equipped Night Lights](https://www.trendhunter.com/trends/lullaby-talk.md) - [Reversible Dinosaur Plushies](https://www.trendhunter.com/trends/glow-in-the-dark-dinosaur-plushies.md) - [Man-Sized Cuddly Teddy Bears](https://www.trendhunter.com/trends/loving-bear-puffy.md) - [Gummy Bear Toys](https://www.trendhunter.com/trends/squeezable-toy.md) - [Interactive Holiday Plush Toys](https://www.trendhunter.com/trends/bearlieve-bear.md) - [AI-Powered Plush Teddies](https://www.trendhunter.com/trends/ai-teddy-kumma.md) - [Heroic Bedtime Toys](https://www.trendhunter.com/trends/bedtime-defenderz.md)