# Glowing Power Cable Brightness Equals Power Consumption By Mike Weldon | Published 2006-11-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/glowing-power-cable References: [gadgets.fosfor.se](http://gadgets.fosfor.se/glowing-cable/) & [tii.se](http://www.tii.se/static/poweraware.htm) Glowing power cables? Awesome, I'm sold. However, the Power-Aware Cord is more than just a [glowing cord](https://www.trendhunter.com/trends/pill-people). It measures your [power usage](https://www.trendhunter.com/trends/shelly-plug-gen4) and lets you visualize how much you are consuming! "The current use of electricity is represented through glowing pulses, flow, and intensity of light. Expressing the presence of energy through light can inspire people to explore and reflect upon the energy consumption of electrical devices in their home." Pricing and availablility have not yet been announced. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Power-aware Technology:** Disruptive innovation opportunity: Develop advanced power-aware technology that goes beyond visualization and offers actionable insights on energy consumption. - **Energy Visualization:** Disruptive innovation opportunity: Create innovative ways to visualize energy consumption that engage and inspire users to make more sustainable choices. - **Smart Home Energy Management:** Disruptive innovation opportunity: Build intelligent systems for managing and optimizing energy consumption in connected homes, leveraging technologies like the Power-Aware Cord. ### Industries Being Reshaped - **Smart Home Technology:** Disruptive innovation opportunity: Develop and enhance smart home technologies that integrate with power-aware devices, enabling efficient energy management and savings for homeowners. - **Energy Monitoring and Analytics:** Disruptive innovation opportunity: Create advanced energy monitoring and analytics solutions that provide real-time insights into power consumption patterns and recommend energy-efficient practices. - **Sustainable Living Solutions:** Disruptive innovation opportunity: Offer comprehensive sustainable living solutions that incorporate power-aware technology, promoting eco-friendly practices and reducing carbon footprints. ## Related on Trend Hunter - [Intelligent Charging Cables](https://www.trendhunter.com/trends/chargerlab-power-z.md) - [Design-Conscious Extension Cords](https://www.trendhunter.com/trends/willow-power-supply.md) - [Power Strip Illuminated Concepts](https://www.trendhunter.com/trends/lightbox-power-strip.md) - [ARGB Custom PC Cables](https://www.trendhunter.com/trends/strimer-plus-v2.md) - [See-Through High-Power Chargers](https://www.trendhunter.com/trends/30w-power-adapter.md) - [Transparent Phone Cables](https://www.trendhunter.com/trends/nothing-1.md) - [Glowing Power-Free Lamp Designs](https://www.trendhunter.com/trends/nisshoku.md) - [Smart Rgb Power Outlets](https://www.trendhunter.com/trends/invisoutlet-aura.md) - [Versatile Charging Cables](https://www.trendhunter.com/trends/elf-cable.md)