# Glowing On The Slopes Burton Light Camo Jacket By andreea vrabie | Published 2008-03-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/glowing-on-the-slopes-burton-light-camo-jacket References: [inqmnd](http://www.inqmnd.ca/blog/?p=477) If you feel like glowing on your snowboard then you should put the [Burton](https://www.trendhunter.com/trends/snowboardinspired-wireless-headphones) Light Camo Jacket on your wish-list. Artist Chuck Anderson, known for his [lighting effects](https://www.trendhunter.com/trends/elho-x-andr-saraiva) in his artwork has created an amazing “Light Camo” jacket. If not with your snowboard tricks, then with this cool jacket you will surely attract all the attention on the slopes. It will probably be available this winter. **Implications** - Consumers have a strong desire for recognition in the modern world, and products that offer this sense of individuality feed this need. Businesses must remember that products that help personalize an individual are in high demand, as many customers feel lost with items that are just one of many. A company that designs products with originality and flair are sure to gain attention from buyers. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Products:** Designing products with originality and flair will attract attention from buyers seeking individuality. - **Lighting Effects:** Incorporating lighting effects into products can create unique and eye-catching designs. - **Attention-grabbing Apparel:** Consumers are drawn to clothing items that help them stand out and attract attention. ### Sectors Adopting This - **Fashion:** Fashion industry can capitalize on the demand for personalized and attention-grabbing clothing items. - **Sports Equipment:** Sports equipment industry can explore incorporating lighting effects into their products to create distinctive designs. - **Outdoor Recreation:** Outdoor recreation industry can offer attention-grabbing apparel for activities such as snowboarding. ## Related on Trend Hunter - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Iridescent Performance Gear](https://www.trendhunter.com/trends/aura-collection-2.md) - [High-End Snowboard Collaborations](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace.md) - [High-Performance Mountain Parkas](https://www.trendhunter.com/trends/aether-brighton-insulated-snow-jacket.md) - [Sleek Freestyle Snowboard Collections](https://www.trendhunter.com/trends/welcome-x-686.md) - [Ice Blue Outerwear](https://www.trendhunter.com/trends/glacial-collection.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Ultra-Warm 3D Baffling Jackets](https://www.trendhunter.com/trends/helium-diamond-fuse-jacket.md) - [Pro-Grade Heated Ski Jackets](https://www.trendhunter.com/trends/heated-ski-jacket.md)