# Glow-In-The-Dark Chunky Shoes Nike Details the Air Max 90 With Glowing Logo Accents By Amy Duong | Published 2021-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glowing-logo References: [hypebeast](https://hypebeast.com/2021/4/nike-air-max-90-white-black-volt-db0625-100-info) [Nike](https://www.trendhunter.com/trends/air-foamposite-one-1) shines a spotlight on the iconic [Air Max 90](https://www.trendhunter.com/trends/university-gold-2) sneaker model with its latest glowing logo design across the retro silhouette. The new update is rooted in a black and Volt colorway palette with white making up most of the upper. It is then complete with a slew of Nike logos that are made to glow in the dark. Additionally, there is also a lime tonal Nike tag at the top of the tongue that is paired well with the rubber logo found at the heel. The sidewalls feature a neon Swoosh and the bright logos accent the gray mudguards. All of this sits on top of a Volt accented Air sole unit foundation. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 18% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Glow-in-the-dark Sneakers:** There is an opportunity to explore incorporating glow-in-the-dark elements in sneakers to add a unique design element and cater to those who enjoy being seen in low-light conditions. - **Retro Sneaker Revival:** With Nike's latest glowing logo design, it's clear consumers are seeking retro and nostalgic designs, creating opportunities to develop updated versions of classic sneakers with a modern twist. - **Personalized Footwear:** As fashion consumers look for ways to differentiate themselves, the introduction of a personalized version of these sneakers with customizable glow-in-the-dark details could be a disruptive innovation opportunity. ### Where This Applies - **Footwear Industry:** The footwear industry can take advantage of the trend towards unique sneaker design and nostalgia by embracing retro designs and incorporating innovative elements to stay relevant. - **Athletic Wear Industry:** The athletic wear industry can create partnerships with popular sneaker brands to integrate their technology into sneaker designs, furthering their appeal to consumers. - **Fashion Technology Industry:** With the move towards personalized fashion items, the fashion technology industry can explore how to incorporate personalization technology into sneaker design, allowing consumers to create their own unique design with glowing elements. ## Related on Trend Hunter - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Neon-Tinged Performance Footwear](https://www.trendhunter.com/trends/air-foamposite-one-1.md) - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Glowing Luminous Technical Sneakers](https://www.trendhunter.com/trends/gelkayano-14-4.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Neon Tonal Performance Runners](https://www.trendhunter.com/trends/alphafly-3-sneaker.md) - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md)