# Glowing Kicks The Nike Hypermax NFW Sneakers are Coming Back to the Future By Christina Butty | Published 2009-06-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/glowing-kicks-nike-hypermax-nfw References: [hypebeast](http://hypebeast.com/2009/06/nike-hypermax-nfw-no-flywire-2015-preview/) & [nike](http://www.nike.com/nikeos/p/nike/language_select/) Based on the [Nike](https://www.trendhunter.com/trends/vomero-5-1) shoes worn by Marty McFly in the Back to the Future movie series, the glowing Nike Hypermax sneakers will soon be available for real life purchase. These glow-in-the-dark shoes are the third edition based on the Back to the Future character’s original kicks. They have a gray sole, speckled mid-sole, light blue highlights and [pink accents](https://www.trendhunter.com/trends/rose-gold-colorway). The best part of the shoes, of course, is that they [glow in the dark](https://www.trendhunter.com/trends/gelkayano-14-4)! ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Glow-in-the-dark Fashion:** Opportunity for new fashion brands to incorporate glow-in-the-dark elements into their designs. - **Retro Movie-inspired Products:** Potential for businesses to create products inspired by popular movie franchises to cater to nostalgic consumers. - **Limited Edition Collectibles:** Market for limited edition products that appeal to collectors seeking unique and exclusive items. ### Sectors Adopting This - **Fashion:** Fashion brands can explore innovative materials and designs to create unique and eye-catching products. - **Entertainment:** Opportunity for entertainment companies to collaborate with fashion brands and create merchandise inspired by popular movies. - **Collectibles:** Companies can tap into the growing market of collectibles by producing limited edition items that cater to collectors. ## Related on Trend Hunter - [Compact glow-in Sneakers](https://www.trendhunter.com/trends/kai-2-white-phantom.md) - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Building Block-Inspired Sneakers](https://www.trendhunter.com/trends/lego-x-nike-air-max-95-neon.md) - [Bold Tonal Sneaker Revivals](https://www.trendhunter.com/trends/turbo-green.md) - [Metallic-Tinged Retro Sneakers](https://www.trendhunter.com/trends/total-90-shox-magia.md) - [Glowing Luminous Technical Sneakers](https://www.trendhunter.com/trends/gelkayano-14-4.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Comedic Sci-Fi Sneakers](https://www.trendhunter.com/trends/fun-ghostbusters-sneakers.md)