# Glowing Magazine Covers V Mag Brings Neon Back for Recession-Chic Editorial By Ines Freitas | Published 2009-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glowing-in-the-dark-cover-v-mag-58-brings-neon-back-in-recession-chic-edito References: [nymag](http://nymag.com/daily/fashion/2009/03/natalia_for_v.html?mid=fashion-alert--20090305#) & [vmagazine](http://vmagazine.com/index.php) Magazines have to turn into immensely appealing objects in a time of financial crisis, and V Magazine has responded with a [glow-in-the-dark cover](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle) for their March issue. The editorial ‘[Lights of Spring](https://www.trendhunter.com/trends/reformation-spring-2025),’ shot by Mario Testino, shows, in The Cut’s words, some “[recession-chic high-fashion ensembles](https://www.trendhunter.com/trends/velvet-heat)” modeled by glamorously shabby Natalia Vodianova and Luke Grimes. Natalia Vodianova’s messy, greasy perm plays with the metallic and loud materials of her outfits. A pastel, shady blue background contrasts with the metal gold jumpsuit--like a golden fish in a bowl catching the first summer rays. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 32% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Glow-in-the-dark Magazine Covers:** Opportunity for magazine publishers to incorporate glow-in-the-dark covers for a unique and attention-grabbing reading experience. - **Recession-chic Fashion:** Fashion brands can explore recession-themed high-fashion ensembles as a way to tap into the current economic climate in an edgy and stylish manner. - **Messy Glamor:** Beauty and fashion industries can embrace the beauty of messy, unconventional styles to create visually striking and unique looks. ### Sectors Adopting This - **Publishing:** Publishing industry can adopt glow-in-the-dark covers to attract readers and provide a distinctive reading experience that stands out from digital alternatives. - **Fashion:** Fashion industry can explore recession-chic fashion trends to cater to consumers seeking stylish yet affordable clothing options during economic downturns. - **Beauty:** Beauty industry can promote unconventional and messy glamor styles as a fresh alternative to traditional beauty standards, encouraging individuality and self-expression. ## Related on Trend Hunter - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Y2K-Inspired Neon Light Art](https://www.trendhunter.com/trends/neon-light-art.md) - [Glowing Neon Hair Collaborations](https://www.trendhunter.com/trends/hally-hair-1.md) - [Glow-in-the-Dark Sushi Bars](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar.md) - [Glow-in-the-Dark Fashion Dolls](https://www.trendhunter.com/trends/im-a-wow.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Luminous Galactic-Themed Designs](https://www.trendhunter.com/trends/space-couture.md)