# Glowing Halloween Beers This Seasonal Pumpkin Ale is Packaged in a Glow-in-the-Dark Can By Ady Floyd | Published 2015-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glowing-halloween References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/screamin-pumpkin.html) & [griffinclawbrewingcompany](http://www.griffinclawbrewingcompany.com/) In an honorable tribute to the approaching spooky season, this glowing Halloween beer can is the ideal package for a pumpkin ale. Designer Scott LePage created the [Griffin Claw Brewing Company’s](https://www.trendhunter.com/trends/all-world-breakfast-burrito) glowing Halloween can for its popular ‘Screamin’ Pumpkin’ brew. The aluminum can has been decorated with an appropriately mean-looking jack-o-lantern, which is the main focus atop the can’s red background. There is also a creepy tree branch poking its way into the scene. When the lights are off, the spooky jack-o-lantern emits an eerie glows as well as the can’s label. The appropriate [glow-in-the-dark can of beer](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle) is the perfect way for adults to participate in the playful holiday. It is also a great excuse to try to Griffin Claw Brewing Company’s [seasonal pumpkin ale](https://www.trendhunter.com/trends/haunted-harvest-pumpkin-spice-ale), which will only be available for a short time. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Glow-in-the-dark Packaging:** Design packaging that glows in the dark in order to provide unique consumer experiences and stand out in crowded markets. - **Seasonal Limited Releases:** Embrace the spooky season by creating limited edition products that capitalize on the excitement and nostalgia surrounding holidays. - **Holiday-inspired Branding:** Incorporate holiday motifs and themes into branding in order to attract consumers who associate holidays with fun, creativity, and special items. ### Who This Affects Most - **Beverage:** By creating unique packaging like glowing beer cans, beverage companies can attract novelty-seeking consumers and differentiate their product from competitors. - **Design:** Designers can help companies create innovative packaging that caters to consumers' desires for unique brand experiences. - **Marketing:** By leveraging the excitement for seasonal holidays, marketers can create engaging campaigns that attract consumers and generate buzz around brands and products. ## Related on Trend Hunter - [Eerie Glowing Juice Pouches](https://www.trendhunter.com/trends/ghoul-aid.md) - [Halloween-Inspired Pumpkin Beers](https://www.trendhunter.com/trends/possessed-pumpkin-beer.md) - [Seasonal Jack-O-Lantern Liqueurs](https://www.trendhunter.com/trends/pumpkin-potion-liqueur.md) - [Haunting Limited-Edition Beer Kits](https://www.trendhunter.com/trends/athome-seance-kit.md) - [Limited-Edition Spooky Kegs](https://www.trendhunter.com/trends/halloweenthemed-kegs.md) - [Sensorial Horror-Inspired Hard Ciders](https://www.trendhunter.com/trends/prank-pack.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md) - [Spooky Beer Challenges](https://www.trendhunter.com/trends/empty-beer-glass.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md)