# Glowing Cyclist Jackets Deimatic Clothing by Will Verity Turns People into Giant Fireflies By Meghan Young | Published 2014-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glowing-cyclist-jacket References: [visualnews](http://www.visualnews.com/2014/07/28/cycling-jacket-basically-transforms-human-firefly/) & [willverity](http://www.willverity.com/Deimatic-Clothing) There is absolutely no way that a driver, pedestrian or fellow cyclist will not be able to spot this glowing cyclist jacket. Stylish and practical, it turns the wearer into a giant firefly. The entire back lights up with white LEDs to ensure maximum visibility when riding in the dark. Designed by [Will Verity](https://www.trendhunter.com/trends/readytoserve-cocktail) for his capstone project in Product Design at [Central Saint Martins College](https://www.trendhunter.com/trends/meld), the glowing cyclist jacket has been dubbed 'deimatic' for its ability to detect nearby vehicles so that the lights flash more rapidly as cars approach. This is achieved through [proximity sensors](https://www.trendhunter.com/trends/cyclist-safety1). Visual News reports that "the concept was inspired by deimatic behavior, the set of physical responses that animals exhibit--such as quickly displaying eyespots or changing color – when threatened by predators." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 55% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Glowing Cyclist Jackets:** Opportunity for innovative safety apparel that enhances visibility for cyclists. - **Deimatic Clothing:** Potential for clothing designs that incorporate proximity sensors and dynamic lighting for improved safety. - **LED Technology in Apparel:** Emerging trend of integrating LED lights into clothing for enhanced visibility in low light conditions. ### Industries Being Reshaped - **Apparel and Fashion:** Opportunity for brands to create innovative cycling apparel that prioritizes safety and visibility. - **Smart Wearables:** Emerging market for smart cycling wearables that utilize sensors and lighting technology to enhance safety. - **Urban Mobility:** Potential for disruptive innovation in the urban mobility sector, focusing on improving safety for cyclists and pedestrians. ## Related on Trend Hunter - [Tech-Visible Bike Reflectors](https://www.trendhunter.com/trends/radian-wingman.md) - [Omnidirectional Bike Lights](https://www.trendhunter.com/trends/vis-lightpool-taillight.md) - [Gesture-Controlled Turn Signal Armbands](https://www.trendhunter.com/trends/flasher-armbands.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md) - [Synced Bike Light Systems](https://www.trendhunter.com/trends/bike-light-system.md) - [Ergonomic Urbanite Bike Helmets](https://www.trendhunter.com/trends/lumos-nyxel.md) - [Tech-Enhanced Safety Bike Lights](https://www.trendhunter.com/trends/rear-bike-light.md) - [Illuminated Bike Helmets](https://www.trendhunter.com/trends/lightweight.md) - [High Visibility Activewear Ranges](https://www.trendhunter.com/trends/ciele-nite-rite.md)