# Budget-Friendly Beauty Boutiques Bloomingdales' Glowhaus is a Millennial-Targeted Destination By Laura McQuarrie | Published 2017-08-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/glowhaus References: [hellogiggles](http://hellogiggles.com/bloomingdales-glowhaus-boutiques/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [instagram](https://www.instagram.com/p/BX6xteqAn2o/) In just about a month, Bloomingdales has plans to launch 'Glowhaus,' a new brand for affordable, of-the-moment beauty products that will appeal to young Millennial consumers. At Glowhaus, all of the products will be available for under $100, including items from [Beauty Blender](https://www.trendhunter.com/trends/virtual-luxe-lounge), Cover FX, [NudeStix](https://www.trendhunter.com/trends/multitasking-makeup) and [RMS Beauty](https://www.trendhunter.com/trends/up-next-campaign). At Glowhaus' beauty boutique, consumers will be able to try on makeup looks at "play stations," which are set up with mirrors. In-store, consumers have the chance to receive guidance from sales associates equipped with tablets, which may be used to pull up additional product information or tutorial videos. Other in-store stations will include ones like Grab and Glow for picking up product miniatures, or Best in Glow, which spotlights some of the most popular beauty styles. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Affordable Beauty:** Creating a brand that focuses on affordable beauty products for young Millennial consumers will disrupt the expensive beauty industry and appeal to budget-conscious consumers. - **Interactive Retail:** By introducing play stations and in-store guidance with the use of tablets, retailers can create an immersive and personalized shopping experience for their customers. - **Miniature Products:** Creating miniatures of products allows customers to try a variety of options and provides a more cost-effective sampling experience than full-size products. ### Where This Applies - **Beauty Industry:** Creating a budget-friendly beauty brand appeals to the growing demographic of young adults who are looking for affordable but high-quality beauty products. - **Retail Industry:** Interactive retail design creates a fun and engaging experience for customers and can increase customer loyalty and sales. - **Marketing Industry:** Marketing strategies that emphasize affordable beauty products, interactive retail, and miniature products can increase consumer engagement and promote sales. ## Related on Trend Hunter - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Accessible Superfood Beauty Brands](https://www.trendhunter.com/trends/goop-1.md) - [Inclusive Beauty Games](https://www.trendhunter.com/trends/elf-beauty-glow-up.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Compact Glow-Focused Gift Sets](https://www.trendhunter.com/trends/best-of-glow.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Canadian-Founded Beauty Expansions](https://www.trendhunter.com/trends/gee-beauty.md)