# Illuminating Canine Accessories The Glowdoggie LED Dog Collar Keeps Pets Safe at Night By Meghan Young | Published 2012-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glowdoggie-led-dog-collar References: [uncrate](http://uncrate.com/stuff/glowdoggie-led-dog-collars/) & [glowdoggie](http://www.glowdoggie.com/) Dogs may not be as independent and disobedient as cats, but occasionally they will get it into their heads to take a late night stroll without their masters; the Glowdoggie LED Dog Collar ensures that this spontaneous act doesn't end in tragedy. It is an illuminating [canine accessory](https://www.trendhunter.com/trends/pet-accessories-collection) that allows precious pets to be immediately spottable anywhere they are. In fact, it follows the same logic as [cyclists wearing reflectors at night](https://www.trendhunter.com/trends/radian-wingman). Completely engineered in Germany, the Glowdoggie LED Dog Collar is equipped with Superflux-LEDs, which are touted to have a lifetime of about 17 years. It is also 100 per cent waterproof and K-9 SAR approved. Sold exclusively in North America, Glowdoggie is based in Toronto, Canada. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 46% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **LED Pet Accessories:** Disruptive innovation opportunity: Develop more LED accessories for pets to enhance their safety and visibility at night. - **Tech-enabled Pet Safety:** Disruptive innovation opportunity: Create innovative technologies that ensure the safety and well-being of pets, such as GPS tracking collars or smart pet gates. - **International Pet Product Market:** Disruptive innovation opportunity: Expand into global markets by offering unique and high-quality pet products, capitalizing on the growing demand for pet accessories. ### Where This Applies - **Pet Product Manufacturing:** Disruptive innovation opportunity: Integrate LED technology into existing pet product lines to enhance safety features and attract a wider customer base. - **Technology and Pet Care:** Disruptive innovation opportunity: Collaborate with tech companies to develop innovative solutions that improve the overall well-being and safety of pets. - **Global Pet Retail:** Disruptive innovation opportunity: Partner with international retailers to distribute and market unique pet accessories, expanding reach and market share. ## Related on Trend Hunter - [Illuminated Geolocation Pet Harnesses](https://www.trendhunter.com/trends/smart-dog-harness.md) - [Escape-Proof Dog Collar](https://www.trendhunter.com/trends/halo-collar-1.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/halo-collar.md) - [Glow-in-the-Dark Dog Toys](https://www.trendhunter.com/trends/nerf-dog-glow.md) - [AI-Driven Dog Collars](https://www.trendhunter.com/trends/aidriven-dog-collars.md) - [AI Canine Health Collars](https://www.trendhunter.com/trends/cotons-ai-lifetrack-collar.md) - [Laser-Emitting Cat Collars](https://www.trendhunter.com/trends/cat-collar.md) - [Holographic Pet Accessories](https://www.trendhunter.com/trends/holographic-pet-accessories.md) - [Smart Health-Monitoring Dog Collars](https://www.trendhunter.com/trends/minitailz-dog-collar.md)