# Amorous Cosmetic Ingredients GlowCytocin Activates Oxytocin & Recreates the Glow of Being in Love By Laura McQuarrie | Published 2025-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glowcytocin References: [cosmeticsdesign-europe](https://www.cosmeticsdesign-europe.com/Article/2025/03/05/new-cosmetic-ingredient-recreates-the-glow-of-being-in-love/) & [clariant](https://www.clariant.com/en/Solutions/Products/2025/03/03/09/34/GlowCytocin)  Being in love is known to give people a fresh-faced, [radiant-looking glow](https://www.trendhunter.com/trends/healthy-glow) associated with the release of oxytocin—"the love molecule"—and GlowCytocin is a first-of-its-kind cosmetic ingredient that recreates the benefits of being in love. The vegan ingredient of 99.8% natural origin is a blend of glycerin, water, and an extract derived from the bulbs of white hyacinth. As part of a placebo-controlled clinical study of 60 male and female mixed-ethnicity volunteers ages 18 to 65, twice-daily application of GlowCytocin for 28 days visibly and significantly enhanced the look of participants' skin. Beyond boosting luminosity, the ingredient also influenced [happiness and positive moods](https://www.trendhunter.com/trends/skin-to-mind). At the upcoming In-Cosmetics Global show in Amsterdam, the Swiss-Canadian company behind the innovative ingredient, [Lucas Meyer Cosmetics](https://www.trendhunter.com/trends/clariant), will launch GlowCytocin. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 28% | Activity: 28% | Freshness: 37% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Emotional-cosmetics:** Beauty products targeting emotional well-being can revolutionize the skincare industry by combining mood enhancement with visible skin benefits. - **Oxytocin-infused Products:** Incorporating oxytocin-mimicking ingredients in cosmetics opens up new possibilities for merging science with beauty care innovations. - **Plant-based Beauty Innovations:** Plant-derived ingredients, like those in GlowCytocin, underscore the potential for natural substances to replicate complex hormonal effects within skincare. ### Industries Being Reshaped - **Cosmetic Skincare:** The industry stands at the forefront of merging emotional and physical benefits through novel ingredient formulations like GlowCytocin. - **Natural Ingredients Sector:** With a focus on replicating hormonal effects, there's a surge in demand for culturally diverse plant-based cosmetic components. - **Wellness Beauty:** This burgeoning field bridges the gap between personal care and emotional well-being, evolving traditional beauty routines. ## Related on Trend Hunter - [Mood-Elevating Skincare](https://www.trendhunter.com/trends/xomd.md) - [Skin-Brain Connection-Inspired Ingredients](https://www.trendhunter.com/trends/croda-beauty.md) - [Mood-Lifting Neurocosmetics](https://www.trendhunter.com/trends/loya.md) - [Emotional Wellness Neurocosmetics](https://www.trendhunter.com/trends/gotha-cosmetics-neuroaura.md) - [Neurocosmetic Skincare Lines](https://www.trendhunter.com/trends/moodceutical.md) - [Calming Neurocosmetic Skincare](https://www.trendhunter.com/trends/skin-to-mind.md) - [Overnight Rose-Derived Skincare Actives](https://www.trendhunter.com/trends/lunarose.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Wearable Skincare Patches](https://www.trendhunter.com/trends/super-glow-patches.md)