# Kaleidoscopic Pop Cans The Neumeister Glow Cans are Psychedelic Alcohol Holders By Francis Tiangson | Published 2011-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/glow References: [lovelypackage](http://lovelypackage.com/glow/) & [neumeister.se](http://www.neumeister.se/cases/glow) This drink from [European Brewery](https://www.trendhunter.com/trends/the-future-lab) Åbro Bryggeri wants to target the younger market through revamped Neumeister Glow cans. The design creates branding that is playful and young, promoting Glow to the young adult party-going population. With a distinctly vibrant and modern look, the Neumesiter Glow cans will surely stand out amongst the competition. The design looks like they took a bunch of ribbons and wrapped them around the Glow can to produce something completely unique. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 59% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Revamped Packaging:** The Neumeister Glow cans demonstrate the trend of revamping packaging design to target a younger market. - **Vibrant Branding:** The vibrant and modern look of the Neumeister Glow cans reflects the trend of using vibrant branding to attract attention. - **Unique Design:** The unique design of the Neumeister Glow cans showcases the trend of creating distinctive and eye-catching packaging. ### Sectors Adopting This - **Beverage Packaging:** The beverage packaging industry can explore disruptive innovation opportunities by revamping their designs to appeal to a younger demographic. - **Alcohol Marketing:** The alcohol marketing industry can take inspiration from the Neumeister Glow cans' vibrant branding as a way to engage with young adult consumers. - **Event Promotion:** The event promotion industry can leverage the unique and eye-catching design of products like the Neumeister Glow cans to attract attention and stand out from the competition. ## Related on Trend Hunter - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Fruity Effervescent Canned Cocktails](https://www.trendhunter.com/trends/sparkling-alcoholic-drinks.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md)