# Digestion-Focused Kombucha Drinks Health-Ade Debuts Three Kombucha Flavors for the 'Glow Up' Line By Kanesa D | Published 2022-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glow-up References: [bevnet](https://www.bevnet.com/news/2022/health-ade-introduces-new-glow-up-line) & [health-ade](https://health-ade.com/collections/kombucha-glow-up)  [Health-Ade](https://www.trendhunter.com/trends/pineapple-creamsicle) has just debuted its newest [gut health-focused kombucha drink](https://www.trendhunter.com/trends/functional-kombucha). The Health-Ade ‘Glow Up’ line fuses the delicious taste of traditional kombucha and adds functional, nutrient-rich ingredients that help consumers maintain their gut health. The line includes the popular ‘Strawberry Glow,’ and two new flavors called ‘[Ginger](https://www.trendhunter.com/trends/cranberry-ginger-blossom-honey) Pineapple Belly Reset’ and ‘Citrus Immune Boost.’ The ‘Glow Up’ line supports not only the gut, but also hair, skin, and nail health due to the inclusion of biotin, bamboo extract, vitamin C, and probiotics. “A diverse gut microbiome makes a huge difference when it comes to overall health, including benefits in hair, skin, and nails, immunity, and, of course, digestion. That’s why we developed Health-Ade’s Glow Up line – three kombucha flavors with functional ingredients that highlight and boost kombucha’s existing benefits!” Image Credit: Health-Ade ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 74% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Digestion-focused Kombucha Drinks:** Functional, nutrient-rich ingredients that boost gut health and overall wellness are the focus of new kombucha products. - **Incorporating Nutrient-rich Ingredients Into Beverages:** Adding biotin, bamboo extract, vitamin C, and probiotics to beverages is a growing trend in the functional food and beverage industry. - **Multi-functional Beverages:** Consumers seek out beverages that offer multiple benefits, such as improving gut health, promoting healthy hair, skin, and nails, and boosting immunity. ### Who This Affects Most - **Functional Foods and Beverages:** This industry can take advantage of the trend of incorporating nutrient-rich ingredients into beverages to create more products that serve specific health functions. - **Kombucha and Fermented Beverages:** This industry can benefit from the trend of multi-functional beverages, by adding ingredients that address specific wellness concerns. - **Beauty and Wellness:** This industry can take advantage of the trend of multi-functional beverages by developing products that promote healthy hair, skin, and nails, and support overall wellness. ## Related on Trend Hunter - [Indulgent Pineapple Beverages](https://www.trendhunter.com/trends/pineapple-creamsicle.md) - [Gut-Friendly Kombucha Campaigns](https://www.trendhunter.com/trends/thrill-your-gut.md) - [Tropical Fermented Beverages](https://www.trendhunter.com/trends/health-ade-guava-dragon-fruit.md) - [Zesty Kombucha Refreshments](https://www.trendhunter.com/trends/healthade-ginger-lemon-berry.md) - [Lemonade-Infused Berry Kombucha](https://www.trendhunter.com/trends/berry-lemonade-1.md) - [Festive Ginger-Forward Kombucha Flavors](https://www.trendhunter.com/trends/ginger-spice-everything-nice.md) - [Functional Prebiotic Soda Lines](https://www.trendhunter.com/trends/health-ade-2.md) - [Refreshing Canned Kombuchas](https://www.trendhunter.com/trends/healthade-kombucha.md) - [Next-Generation Functional Kombuchas](https://www.trendhunter.com/trends/functional-kombucha.md)